Sources (6)

1. Google/Ipsos research 2015, UK

2. Google/eye square research 2015/2016, UK and Germany

3. Ipsos/Google Research 2013 Desktop and Smartphone cells represent

2 exposures on that device Control data point plotted represents Desktop Control, Global

4. Internal Google Data, based on 5,500 TrueView Brand Lift studies which ran between April and October 2015, Global. Confidence interval represents 95% CI

5. Google TrueView Brand Lift, Jul 2015 - Feb 2016, Global. Analysis considered two time periods to ensure consistency - July-Dec 2015 (90 studies for VTR, 48 studies for Ad Recall lift, 37 studies for Brand Awareness baseline) and Oct 2015 - Feb 2016 (corresponding study numbers were 122, 63 and 44).

6. TrueView Creative Guidelines, Google, June 2015, Global 7. Meta-analysis of YouTube and TV research studies conducted by Google in conjunction with Ipsos and GfK, Global