Research: The link between attention & effectiveness in video advertising

Research: The link between attention & effectiveness in video advertising

October 2017

Watch Rohan Gifford, Research Manager from Google, share the results from our latest ethnographic research – exploring the link between attention and the effectiveness of video advertising.

5 charts that prove viewability and audibility together are key to video ad effectiveness
Article
adweek-1
Article

5 charts that prove viewability and audibility together are key to video ad effectiveness

Collection
YouTube Ads Leaderboard
Collection

YouTube UK Ads Leaderboard

Case Study
Атрибуция на основе данных, применяемая в стратегиях назначения ставок AdWords, помогла Hostelworld получать больше бронирований по выгодной цене
Case Study

Hostelworld Drives 259% Increase in App Installs With Ambitious “Speak the World” Campaign