Watch Rohan Gifford, Research Manager from Google, share the results from our latest ethnographic research – exploring the link between attention and the effectiveness of video advertising.
Research: The link between attention & effectiveness in video advertising
October 2017
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
5 charts that prove viewability and audibility together are key to video ad effectiveness
-
CollectionCollectionCollection
YouTube UK Ads Leaderboard
-
Case StudyCase Study
Hostelworld Drives 259% Increase in App Installs With Ambitious “Speak the World” Campaign
-
ArticleArticle
Here’s what Gen Z is watching on YouTube — and why marketers should care
-
TutorialTutorial
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
-
Case StudyCase Study
How a leading cat food brand created an innovative ad campaign to help save the world’s fish