Sarson's: Pickling for a millennial audience

October 2017

Hear from Lorna Kimberley, Head of Marketing at Mizkan Euro and Nick Moon, Group Digital Account Director from UM London. They tell us how Sarson’s needed to attract a younger audience in the face of a slowing market and how they created a pickling sensation that delivered brilliant results, transforming Sarson’s digital and search presence all-year round with a key target audience.

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