Sarson's: Pickling for a millennial audience

Hear from Lorna Kimberley, Head of Marketing at Mizkan Euro and Nick Moon, Group Digital Account Director from UM London. They tell us how Sarson’s needed to attract a younger audience in the face of a slowing market and how they created a pickling sensation that delivered brilliant results, transforming Sarson’s digital and search presence all-year round with a key target audience.