Skip to Content

Why go multi-screen?

May 2013

The majority of today's users experience media on a variety of screens: computer, smartphone, tablet and TV. Find out what it means to be multi-screen, and what multi-screening means for different businesses.

How many times have you started reading an email on your phone while commuting, and then continued reading on your laptop when you got home? Or perhaps you saw a commercial for a new car, and then used your tablet to search for the specs and see it in action? If these things sound familiar, that's because they're all part of the new norm in multi-screen behavior.

In our study "The New Multi-screen World: Understanding Cross-Platform Consumer Behavior", we discovered that 90% of people move between devices to accomplish a goal, whether it's on smartphones, PCs, tablets or TV.

Completing a task like booking a flight online or managing personal finances doesn't happen in one sitting on one device.

The study also shows that completing a task like booking a flight online or managing personal finances doesn't happen in one sitting on one device. In fact, 98% of sequential screeners move between devices in the same day to complete a task.

Businesses need to adapt their web presence for smaller screens (< 7 inches). Sites viewed on tablets with large screens often render well enough to navigate content, but what about smartphones? Are your customers able to interact with your content properly on all devices? Is your web experience really optimised, and are you offering customers exactly what they're looking for based on context and need?

We want to support you in finding the right strategy for your business, and help answer key questions related to implementation and technology. The following articles provide insight on how to approach multi-device websites; we showcase great examples, resources and tools to help you get started.

Use resources to build your multi-device site

Others are viewing

Marketers who view this are also viewing