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YouTube movie trailers Leaderboard: Oscars 2020

To celebrate the Oscars, YouTube Ads Leaderboard ranks the best picture nominees based on their trailer’s YouTube views. On YouTube, movie trailers are used to determine whether a movie is worth watching. 78% of YouTube users agree that watching a trailer helps them decide what movies to watch. Even more compelling, this year we noticed that a film’s box office success is positively correlated to the number of views the trailer has on YouTube. The leader of the views rank, happens to also be the leader of earnings at the box office. It’s easy to understand why, given that almost half of YouTube Entertainment users won’t buy a ticket unless they’ve watched the trailer.

Joker

Brand

Warner Bros. Pictures

1

Once Upon a Time in Hollywood

Brand

Sony Pictures Entertainment

Media Agency

Universal McCann

2

1917

Brand

Universal Pictures

Media Agency

Essence

3

Jojo Rabbit

Brand

Searchlight Pictures

Media Agency

OMD Entertainment

4

Parasite

Brand

Neon

5

Ford v Ferrari

Brand

20th Century Studios

Media Agency

OMD Entertainment

6

Little Women

Brand

Sony Pictures Entertainment

Media Agency

Universal McCann

7

The Irishman

Brand

Netflix

8

Marriage Story

Brand

Netflix

9

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To be eligible for inclusion, trailers must be the primary trailer for a Best Picture-nominated movie. Trailers are ranked by global lifetime views on the films’ studio YouTube channels and some of the most popular trailer aggregators. Global views tallied as of 2020/01/26.

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