The YouTube Summer Games report

July 2016

Though the 2016 Summer Games have yet to commence, the sports that will take centre stage —like basketball, swimming, gymnastics and yes, modern pentathlon—already see millions of hours of watch time on YouTube globally. The YouTube Summer Games Report offers insights into fans’ favourite sports from around the world, including how they watch and what’s driving their excitement.*


*This report is for purely informational purposes and it is not sponsored nor endorsed by IOC, Rio 2016 local committee or the national teams

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