YouTube takes the most powerful medium for connecting with the heart and mind - video - and elevates it from a one-way communication to a two-way experience by inviting brands and consumers alike to connect, curate, create and form community.
- March 2013
On YouTube, brands have the unparalleled opportunity to connect with their most valuable audience and the creative freedom to do so in the most compelling way. The reward for the marketer is a fanbase moved not only emotionally, but also literally, to purchase, comment, share and advocate for that brand. In short, YouTube moves people to choose your brand.