We took a look at finance, travel and insurance in Ireland. What we found is that search engines and websites of financial institutions dominate both the initial and the intense online research phases for insurance and financial product. And localization is important: on average, international companies with local Irish online shops earn the highest amount of online spending. Finally, online payment with credit cards is the most relevant and preferred method of payment for buying travel, insurance and financial products online.

Published
January 2012
Topics

This study analyzes the finance, travel and insurance verticals in Ireland.

Key findings:

  • On average, international companies with local Irish online shops earn the highest amount of online spendings.
  • Online payment with credit and laser cards are the most relevant and preferred methods of payment for buying travel, insurance and financial products online.
  • Search engines and websites of financial institutes dominate the initial and the intense online research phase for insurance and financial products

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