Profit-driven marketers understand that in order to make more money, you have to strategically invest more money. It's just one of the unconventional approaches they take when tackling traditional challenges. In this guide, we discuss how these sophisticated marketers have reached new levels of profit by strategically bidding up their CPAs and flexing their ROI limits. It's time to rethink your tried-and-true digital strategies and discover the full value you bring to the table as a digital marketer.

August 2014