Education in the UK is changing rapidly. Growth in demand for online education has outstripped universities for the past 3 years. For traditional UK Higher Education, international export is a key opportunity: international searches for UK Universities are growing faster than domestic searches. Massive Open Online Courses (MOOCs) have grown in prominence and are potentially transformative to the industry. In this report Google's UK Education team uses internal search data to analyse the key trends and offers insights into this changing landscape.