Success stories Discover the best-in-class case studies in Search and YouTube, from leading brands and agencies. Search stories Article Article The rules of engagement: How to keep Gen Xers watching on YouTube Case Study Case Study How Santander and iProspect gained more conversions by optimising their mobile UX and paid media spend Case Study Case Study How On the Beach pivoted their advertising strategy and saw a 72% higher conversion rate Case Study Case Study How a focus on efficiency helped Holiday Autos increase bookings by 85% Case Study Case Study More relevant ad headlines boost efficiency and clicks for TalkTalk Case Study Case Study How Bose reached consumers likely to make in-store purchases Case Study Case Study How Eurostar ads present the exact services users are searching for at the right moment YouTube stories Video Video YouTube Works: The 2019 winning campaigns Case Study Case Study Mr Porter experiments with a new style of storytelling to reach holiday shoppers Case Study Case Study How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ – and a wake-up call to the industry Case Study Case Study Going beyond the TV screen: The business of Mr Bean on YouTube Case Study Case Study Quaker's data-driven, digital-first ads lift sales Case Study Case Study Nectar’s mattress sales rise and shine, with help from YouTube United Kingdom Case Study Case Study Babybel drives store sales among its target growth audience Get the latest data, insights and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Subscribe to our RSS feed