With more than 17 million unique users representing 54% of the digital population in Spain, Henneo adopted Google Analytics 360, the Analytics API and Data Studio to develop a more complete understanding of their audience. As a result, Henneo can now actively manage their own data, access important audience insights and distribute better content to drive engagement and revenue.
- Rundown Goals
- Use audience insights to drive business growth
- Rundown Approach
- Adopted Google Analytics 360
- Used Google Analytics API and Data Studio to build reports and dashboards
- Applied insights to producing better content and user experience
- Rundown Results
- Higher frequency of visits, more pages per visit and more time on site
- Greater engagement on site adds up to more inventory to sell
"We get good results with higher frequency of visits, better engagement, which at the end of the day for us means more page views, more visits and more inventory to sell."
– Miguel Madrid, Chief Digital Officer, Henneo