Your digital marketing toolbox

These tools are designed to help improve your brand’s marketing, web performance, analysis, digital experience, and more. Choose a use case below to find the tools to match your needs. What are you interested in?

Culture & Trends

What's trending in my category or market? I want to find out what my potential customers are engaging with and searching for.

Competitive Analysis

How do I stand up against the competition? What can I do to differentiate my company? I want to see how my brand compares against industry benchmarks.

Consumer Insights

Who is buying my product and why? What are they searching for and where are they shopping? I want to make better decisions about my marketing campaigns and ad spending.

Diagnostic Tools & Industry Benchmarks

Am I fast enough? How is my site performing? Am I using the right platform? How does my campaign compare to the rest of the industry? I want to measure my brand's performance and get tips on improving key metrics.

Access the complete set of Think with Google tools

Already know what you need? Go directly to the tool that's right for you.

Grow My Store

Grow My Store

How good is my website's customer experience? I want to assess my retail site and find tailored hints and tips on how to improve the online experience for my customers.

Masterful Mobile Web

Masterful Mobile Web

What does a great website look like? How do popular brands master UX? I want to get practical advice on building smooth and engaging mobile experiences.

Digital Maturity Benchmark

Digital Maturity Benchmark

How does my data-driven marketing measure up? I want to create my roadmap to digital maturity.

Google Trends

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Consumer Barometer

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Display Benchmarks

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Test My Site

Test My Site

Compare your mobile site speed to industry peers and get specific tips to speed it up.

Market Finder

Market Finder

Market Finder gives you a head start on your international marketing strategy. It also helps you consider advertising solutions and the importance of analytics and measurement.

Google Surveys (£)

Google Surveys (£)

Build a survey to get fast, reliable insights from consumers across the internet and on mobile devices.