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A black and white illustration of a physical store. From the store there is a green overlay arrow going up in a zig-zag pattern. The arrow leads to open tabs, one tab showcases different shoes for sale. Next to the tabs there is a man sitting on the arrow

Feature of the week

The future is now: Enduring consumer behaviour shifts in South African retail

The pandemic has caused sustained changes in consumer behaviour for South Africa’s retail industry. Discover 4 key shifts that will help you future proof your marketing.

Consumer insights

Sub-Saharan Africa Visual Story
Year in Search 2021
Visual Story

Year in Search 2021

Europe, Middle East & Africa Perspective
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Perspective

Top digital marketing trends and predictions for 2022

Article
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Article

How to plan your marketing strategy for 2022

Nigeria Case Study
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Case Study

What a fintech learned from existing users to drive financial inclusion at scale

United States Article
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Article

What the YouTube Culture and Trends Report reveals about the future of video

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Sub-Saharan Africa Article
COVID reset: Understanding South African customers’ needs and expectations
Article

COVID reset: Understanding South African customers’ needs and expectations

Marketing Strategies & Innovations

United States Perspective
A Black woman with long locs sits cross-legged on the floor at a lap desk and shops for a car from her laptop.
Perspective

Solving pain points: How this car brand reimagined the customer experience

Sub-Saharan Africa Article
A black and white illustration of a person with a prosthetic leg pointing up to three open tabs that have articles written on them. On the illustration there is a creative yellow overlay.
Article

2021’s top stories: Technology helped us find new paths to success

Ads Leaderboard
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Ads Leaderboard

YouTube ads leaderboard 2021 year-end wrap-up: South Africa

Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Sub-Saharan Africa Case Study
A black and white illustration of a billboard that has an image of a fridge that has labelled bottles. On the left corner of the fridge there is a small digital thermostat that indicates the temperature of the drinks being -2 degrees.
Case Study

How Castle Lite helped traders keep the lights on by turning fridges on

Global Perspective
A wheelchair user looks on as a blind person with a guide dog interacts with a life-size mobile phone by adjusting accessibility settings to accommodate their needs.
Perspective

Why we should rethink accessibility as customisation

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

Open
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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

Open
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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

Open
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Google Trends

Gauge consumer search behaviour with real-time search trends.

Open
See all tools