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Feature of the month

Cookies and Chrome: How to prepare your business for a more private web

The digital advertising ecosystem is on the cusp of a permanent change to become more private than ever. Google’s Chrome browser is preparing to remove support for third-party cookies. Here’s what you need to know to be ready.

Local Picks

What’s in a name? How the age-old question helped push Google’s thinking around inclusion

Striving for a more inclusive workplace? Start by examining your language

How one app kept SMBs in business during lockdown — no Internet required

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Ask a researcher: 3 reasons you’re losing customers on your mobile site

How Cadbury took personalisation at scale further with passion points

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Rethinking readiness: 5 retail trends every marketer should know for the year ahead

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Powerful pivots: How nimble apps are thriving in the ‘new normal’

Global Insights

Your measurement resolution for 2021: Get a grip on incrementality

How Adidas’ apps rewarded customers during the pandemic and spurred brand equity

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Top 3 insights from The Update so far

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How to adapt your social strategy to unpredictable times

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The best brands build communities. Here’s how they do it

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COVID-19 search data shows parenting needs are changing in the pandemic

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Explore how you can reach your marketing objectives on the new Advertising Solutions Center

In-depth reading

Resources and insights to help you navigate uncertain times

Tools, strategic insights, and other resources to navigate this unprecedented, dynamic moment.

Insights to help you understand consumer behaviour through COVID-19

Search insights from Google Trends to help you understand what is top of mind for customers during this unprecedented time.

The Update

In this video series, Google leaders and industry experts share insights that businesses need to know now.

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The YouTube Ads Leaderboard showcases the most attention-grabbing ads on YouTube in Sub-Saharan Africa.

Tools

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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.

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