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A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A dark-skinned woman stands, pictured from the back, pointing towards 1 of 4 internet browsers around her, each with a different product on screen. From left to right: mascara and nail polish; a shirt; a cup of tea; and a backpack. A green gear overlays.

New research: How to get ahead of South Africa’s peak shopping season

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

Multiply your customer connections with Google AI

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

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4 ways South African brands can get ahead of unpredictable ‘micro-seasons’

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A person with light skin and black hair is wearing an oversized jersey. They push a shopping cart while they hold a bag. Above them there are three tabs that represent privacy, safety and price.

The future of retail: How the African consumer is shopping now

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

AI searches are skyrocketing. Here’s why marketers can’t sit still

A dark-skinned person with short hair sits on a step while they watch African content creators on YouTube Shorts

How Africa does short-form video differently

A woman with light skin and a black bob wearing an A-line dress taps the screens of a larger-than-life laptop and a giant mobile phone, decked out with striped awnings to look like brick-and-mortar shops.

How Google AI levels the playing field for business of all sizes

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Does your marketing have the essentials to succeed with AI?

How 3 often overlooked best practices can supercharge your creative

Two December calendars are compared. One displays a silent megaphone, while the other doesn't. A woman ticks the calendar with the loud megaphone.

Standard Bank exec: No more ‘quiet periods’ for marketing

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

Multiply your customer connections with Google AI

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

AI searches are skyrocketing. Here’s why marketers can’t sit still

A woman with light skin and a black bob wearing an A-line dress taps the screens of a larger-than-life laptop and a giant mobile phone, decked out with striped awnings to look like brick-and-mortar shops.

How Google AI levels the playing field for business of all sizes

หญิงผมดำเป็นลอนและชายผมสั้นกำลังยืนอยู่ในทะเลทราย ข้างรถยนต์จากภาพยนตร์ “เจาะเวลาหาอดีต” ที่ดูเหมือนจะทำงานด้วยระบบ AI

‘Back to the future’: The old marketing feature that will drive new marketing success

Does your marketing have the essentials to succeed with AI?

A light-skinned person with shoulder-length hair, holds up a folded poster that has data and graphs on it. To her left there is a big yellow cog, beside the cog there is a shopping bag, followed by a puzzle piece and a graph.

How AI helped Game deliver on its price-beat promise

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

A dark-skinned woman stands, pictured from the back, pointing towards 1 of 4 internet browsers around her, each with a different product on screen. From left to right: mascara and nail polish; a shirt; a cup of tea; and a backpack. A green gear overlays.

New research: How to get ahead of South Africa’s peak shopping season

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

Thumbnail (7)

4 ways South African brands can get ahead of unpredictable ‘micro-seasons’

A person with light skin and black hair is wearing an oversized jersey. They push a shopping cart while they hold a bag. Above them there are three tabs that represent privacy, safety and price.

The future of retail: How the African consumer is shopping now

A dark-skinned person with short hair sits on a step while they watch African content creators on YouTube Shorts

How Africa does short-form video differently

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Two December calendars are compared. One displays a silent megaphone, while the other doesn't. A woman ticks the calendar with the loud megaphone.

Standard Bank exec: No more ‘quiet periods’ for marketing

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

How 3 often overlooked best practices can supercharge your creative

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Pick the video formats that work for you

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

How to build a successful measurement plan for 2023

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

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