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How modeling technology enhances your analytics and prioritizes privacy

Feature of the week

How modeling technology enhances your analytics and prioritises privacy

As third-party cookies disappear, marketers can lean in to modeling to fill in any measurement gaps. Find out how machine learning models can help you stay relevant and keep people engaged.

Consumer insights

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Europe, Middle East & Africa Article
An illustrated gif of a tear away calendar, showing frames depicting this year’s holiday shopping trends: a Black woman wearing a face mask as she is holiday shopping as early as June, a white man wearing a face mask in a shop with stock shortages, a whit
Article

3 early holiday shopping trends for the 2021 festive season

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Perspective
A man of color places a life-size search bar on a similarly life-size brower window.
Perspective

Resurgent Search: Looking for concerts, sports, and in-store shopping

Global Article
A black-and-white illustration of an airplane taking off on the runway with a striking green illustrated arrow overlayed on the airplane
Article

Tourism is taking off. Here’s what travel marketers can do now

Sub-Saharan Africa Article
COVID reset: Understanding South African customers’ needs and expectations
Article

COVID reset: Understanding South African customers’ needs and expectations

Sub-Saharan Africa Article
Africa’s digital economy: 5 key trends defining the next 5 years
Article

Africa’s digital economy: 5 key trends defining the next 5 years

Marketing Strategies & Innovations

Sub-Saharan Africa Case Study
An abstract black and white illustration of a woman on her phone. Behind her is a larger than life browser window showcasing an online shopping purchase in progress.
Case Study

How Jumia used first-party data to boost app remarketing effectiveness

Global Perspective
How PepsiCo uses first-party data to build direct relationships with consumers- Thumbnail
Perspective

How PepsiCo uses first-party data to build direct relationships with consumers

Ads Leaderboard
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Ads Leaderboard

YouTube ads leaderboard Q3 2021: South Africa

Article
A person of color wearing a white T-shirt and gray pants kneels beside icons related to machine learning models, including a smartphone, a magnifying glass, a light bulb, a laptop, and a line graph. A blue check mark is centered in the middle.
Article

Get comfortable with more types of machine learning models

Global Video
Advanced YouTube Ad Strategy with host Nacia Walsh, featuring YouTube's Brian Becker
Video

How to think about video ad sequencing

Watch now
Asia Pacific Article
A Black woman shops for groceries while analytics track her customer lifetime value.
Article

Important lessons for embracing customer lifetime value

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

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Google Trends

Gauge consumer search behaviour with real-time search trends.