Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the month How people decide what to buy lies in the “messy middle” of the purchase journey Discover in-depth research on the buyer decision-making process and purchase behaviour, and how you can adapt your strategy to fit the process. Local Picks Perspective Perspective Why helpfulness should be the purpose of every business Perspective Perspective Embracing privacy in a post third-party cookie world Article Article How to stay on top of market trends in a dynamic environment Case Study Case Study How a Kenyan bank helped sports gamblers save for future goals South Africa Ads Leaderboard Ads Leaderboard YouTube ads leaderboard Q2 2020: South Africa Perspective Perspective Online to offline: The new frontier for single-channel retail Perspective Perspective Inclusive marketing: How to make smartphone advertising work for everyone Global Insights Article Article How publishers can invest in a privacy-forward future now Article Article Lessons from lockdown: 5 ways EMEA brands have navigated the crisis Article Article What travel marketers need to know to navigate the path forward Video Video The Update: How Google creates human-first mobile experiences Tutorial Tutorial How to become a strategic problem solver in 5 steps Article Article How to prepare for marketing’s permanent shift Collection Collection Resources and insights to help you navigate uncertain times Get our newsletter Stay on top of the latest and greatest Subscribe In-depth reading Resources and insights to help you navigate uncertain times Tools, strategic insights, and other resources to navigate this unprecedented, dynamic moment. 20 Collections Insights to help you understand consumer behaviour through COVID-19 Search insights from Google Trends to help you understand what is top of mind for customers during this unprecedented time. 8 Collections The Update In this video series, Google leaders and industry experts share insights that businesses need to know now. 6 Collections YouTube ads leaderboard The YouTube Ads Leaderboard showcases the most attention-grabbing ads on YouTube in Sub-Saharan Africa. 2 Ads Leaderboard