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Feature of the month

Accelerating behaviours: What Search trends tell us about changing consumer habits

Our daily routines have been disrupted and changed by the pandemic, but which of our new habits are likely to stick? We analysed Search trends across the Europe, Middle East, and Africa regions to find the answer.

Local Picks

How the modern marketer is embracing automation

An illustration of a woman sitting atop a stylised version of the Google Search bar, holding binoculars up to her eyes and looking into the distance. The image is black and white, with a green highlight by the Google Search bar.

Searching for the way

Paula Bellizia, VP of Marketing, Google Latin America

What Google execs around the world learned from navigating the pandemic

‘Slow living’: The new fast-rising consumer trend

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5 ways businesses in Sub-Saharan Africa can help close the gender gap

Ads Leaderboard

YouTube ads leaderboard Q1 2021: South Africa

Lorraine Twohill, Chief Marketing Officer at Google

Google’s CMO shares 5 enduring lessons the pandemic has taught her

Global Insights

A white woman sits in a beanbag chair with a drink and watches YouTube on her TV screen.

3 ways top brands are using connected TV to increase reach and drive results

3 ways to plan for performance and privacy in iOS app marketing

A woman of color sits on the floor with a laptop, searching for financial advice, beauty services, and travel tips.

Here's how consumers are preparing to get back out there

A woman of color sits at a table, using a laptop. Behind her are 3 large, floating browser windows with a keyhole, a shield, and an online shopping cart.

3 things CMOs should think about when it comes to putting privacy first

A woman of color interacts with a life-sized settings gear wheel, turning a conveyer of icons for streaming video, influencer marketing, and ROI.

Inside Google Marketing: How we (finally) proved the value of influencer marketing

A timeline for improving first-party data usage starts with a folder in the center. Along the path are servers, browsers, data storage, and analytics. A blue check mark is overlaid across the image.

5 keys to creating value with first-party data

Kevin Murakami, Director, Global Performance Media at Google

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

In-depth reading

The Search collection: Searching for the way

Dig into Google Search insights and trends to get closer to your customers and be ready for what’s next.

Resources and insights to help you navigate uncertain times

Tools, strategic insights, and other resources to navigate this unprecedented, dynamic moment.

Insights to help you understand consumer behaviour through COVID-19

Search insights from Google Trends to help you understand what is top of mind for customers during this unprecedented time.

YouTube ads leaderboard

The YouTube Ads Leaderboard showcases the most attention-grabbing ads on YouTube in Sub-Saharan Africa.

Tools

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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

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Test My Site

Test your mobile site speed and deliver a better experience.

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Google Trends

Gauge consumer search behaviour with real-time search trends.

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