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Take your marketing further with Google. Think with Google.

A dark-skinned woman sits on top of a life-size advertisement icon, remote in hand with a red wifi overlay. Around her, a rectangular-shaped line connects the advertisement to three other icons: a TV, megaphone and mobile device.

Why load shedding doesn’t have to turn the lights off on your video ad campaign

‘The Ikea Effect’: Why people watch content that they’ve played a role in creating

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A dark-skinned woman stands, pictured from the back, pointing towards 1 of 4 internet browsers around her, each with a different product on screen. From left to right: mascara and nail polish; a shirt; a cup of tea; and a backpack. A green gear overlays.

New research: How to get ahead of South Africa’s peak shopping season

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A measurement formula for modern brand marketers

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

Multiply your customer connections with Google AI

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

25 trailblazers weigh in on the future of creativity in advertising

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Sustainable advertising: How brands can combat climate change

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A person with light skin and black hair is wearing an oversized jersey. They push a shopping cart while they hold a bag. Above them there are three tabs that represent privacy, safety and price.

The future of retail: How the African consumer is shopping now

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4 ways South African brands can get ahead of unpredictable ‘micro-seasons’

Why marketers must be bold, creative, and curious about AI

A woman with dark skin and dark hair in a high bun sits on the floor using a laptop. Next to her are two arrows. One points up, indicating rising energy-efficiency and one points down, representing falling CO2 emissions.

How brands are striving to reduce their carbon footprints, one ad campaign at a time

Un marketer con i capelli scuri e la pelle media interagisce con prodotti creativi alimentati dall'intelligenza artificiale che aiutano a creare risorse pubblicitarie dall'ideazione alla produzione.

3 compelling use cases for AI, according to creative leads

An array of squares and drawing tools around a web browser window represents how generative AI can help brands with their creative marketing.

The AI Handbook: Resources and tools to help marketers get started

A dark-skinned person with long hair is holding a key inside of a lightbulb. A fair-skinned person with a beard is standing to the left of the lightbulb.

Your biggest AI marketing questions answered by Google experts

Multiply your customer connections with Google AI

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

Why marketers must be bold, creative, and curious about AI

Un marketer con i capelli scuri e la pelle media interagisce con prodotti creativi alimentati dall'intelligenza artificiale che aiutano a creare risorse pubblicitarie dall'ideazione alla produzione.

3 compelling use cases for AI, according to creative leads

AI searches are skyrocketing. Here’s why marketers can’t sit still

Does your marketing have the essentials to succeed with AI?

A woman with light skin and a black bob wearing an A-line dress taps the screens of a larger-than-life laptop and a giant mobile phone, decked out with striped awnings to look like brick-and-mortar shops.

How Google AI levels the playing field for business of all sizes

A light-skinned person with shoulder-length hair, holds up a folded poster that has data and graphs on it. To her left there is a big yellow cog, beside the cog there is a shopping bag, followed by a puzzle piece and a graph.

How AI helped Game deliver on its price-beat promise

‘The Ikea Effect’: Why people watch content that they’ve played a role in creating

A dark-skinned woman stands, pictured from the back, pointing towards 1 of 4 internet browsers around her, each with a different product on screen. From left to right: mascara and nail polish; a shirt; a cup of tea; and a backpack. A green gear overlays.

New research: How to get ahead of South Africa’s peak shopping season

Illustration shows a woman with short hair and dark skin looking at a maze. There is a red door on one corner of the maze, and an arrow on the other corner, indicating a way out.

YouTube research: A shortcut to nab new shoppers

A woman in a hijab presents on a YouTube video. She is surrounded by several icons: a horizontal remixing slider, a drop-down icon for languages, overlaid captions, and a heart and thumbs-up icons.

YouTube trends: Unusual, new storytelling formats that viewers are loving right now

A person with light skin and black hair is wearing an oversized jersey. They push a shopping cart while they hold a bag. Above them there are three tabs that represent privacy, safety and price.

The future of retail: How the African consumer is shopping now

Thumbnail (7)

4 ways South African brands can get ahead of unpredictable ‘micro-seasons’

A dark-skinned person with short hair sits on a step while they watch African content creators on YouTube Shorts

How Africa does short-form video differently

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

A dark-skinned woman sits on top of a life-size advertisement icon, remote in hand with a red wifi overlay. Around her, a rectangular-shaped line connects the advertisement to three other icons: a TV, megaphone and mobile device.

Why load shedding doesn’t have to turn the lights off on your video ad campaign

A woman with long dark hair is sat at an illustrated desk, which holds a laptop, lamp and mug. The desk is placed within a forest, with sunshine creeping between several trees. The image border is a red YouTube play progress bar.

The science of wholesome content: How marketers can harness the feel-good factor

A person with short dark hair and light skin creates a YouTube video on their laptop using AI-powered tools.

How AI helps video marketers move at the speed of culture

How 3 often overlooked best practices can supercharge your creative

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A person with short curly hair in athletic clothing and wearing a headband runs while holding dumbbells. “Best running shoe” appears in a search bar at top.

Reach cautious customers who have a new set of values

A woman in a coat and gloves faces two storefronts, shaped like website browsers, with running shoes in the window. One store has signage with a 5-star review, the other with signage showing a fast delivery truck.

New retail research: Ditch the discounts. There are other ways to drive online sales

Two December calendars are compared. One displays a silent megaphone, while the other doesn't. A woman ticks the calendar with the loud megaphone.

Standard Bank exec: No more ‘quiet periods’ for marketing

Five green leaves with the face of each contributor on sprouting from a plant

Sustainable advertising: How brands can combat climate change

A woman with dark skin and dark hair in a high bun sits on the floor using a laptop. Next to her are two arrows. One points up, indicating rising energy-efficiency and one points down, representing falling CO2 emissions.

How brands are striving to reduce their carbon footprints, one ad campaign at a time

A measurement formula for modern brand marketers

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its migration to Google Analytics 4

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