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Feature of the week

1 Minute With … Leading South African women in marketing

In collaboration with the IAB South Africa Transformation Council, we gathered five leading women who are disrupting their industries one milestone at a time. Explore their insights on the the future of marketing.

Consumer insights

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritise sustainability in the wake of the pandemic

Europe, Middle East & Africa Article
Ein illustriertes GIF-Bild eines Abreißkalenders, auf dem die Einkaufstrends für das diesjährige Weihnachtsgeschäft dargestellt werden: eine schwarze Frau, die eine Gesichtsmaske trägt, während sie bereits im Juni Weihnachtseinkäufe tätigt, ein weißer Man
Article

3 early holiday shopping trends for the 2021 festive season

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Perspective
A man of color places a life-size search bar on a similarly life-size brower window.
Perspective

Resurgent Search: Looking for concerts, sports, and in-store shopping

Global Article
A black-and-white illustration of an airplane taking off on the runway with a striking green illustrated arrow overlayed on the airplane
Article

Tourism is taking off. Here’s what travel marketers can do now

Sub-Saharan Africa Article
COVID reset: Understanding South African customers’ needs and expectations
Article

COVID reset: Understanding South African customers’ needs and expectations

Sub-Saharan Africa Article
Africa’s digital economy: 5 key trends defining the next 5 years
Article

Africa’s digital economy: 5 key trends defining the next 5 years

Marketing Strategies & Innovations

Article
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Article

Turn viewers into shoppers with these YouTube products

Europe, Middle East & Africa Article
Woman looks at her phone, with illustrations indicating her online customer journey from researching to making a final purchase.
Article

Mobile momentum: What we’ve learned from user tests with over 200 brands

United States Article
A white man with light hair sits at modern desk, watching YouTube. A shopping list scrolls to the floor from the large computer monitor.
Article

3 ways YouTube is redefining the shopping experience

Sub-Saharan Africa Case Study
An abstract black and white illustration of a woman on her phone. Behind her is a larger than life browser window showcasing an online shopping purchase in progress.
Case Study

How Jumia used first-party data to boost app remarketing effectiveness

Global Perspective
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Perspective

How PepsiCo uses first-party data to build direct relationships with consumers

Europe, Middle East & Africa Article
An illustrated image of a woman gesturing towards a yellow lock, which is positioned within a circular forcefield.
Article

Lessons from 7,000 people about ads and privacy

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

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Google Trends

Gauge consumer search behaviour with real-time search trends.