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A dark-skinned person with short hair sits on a step while they watch African content creators on YouTube Shorts

How Africa does short-form video differently

Two December calendars are compared. One displays a silent megaphone, while the other doesn't. A woman ticks the calendar with the loud megaphone.

Standard Bank exec: No more ‘quiet periods’ for marketing

A light-skinned person with shoulder-length hair, holds up a folded poster that has data and graphs on it. To her left there is a big yellow cog, beside the cog there is a shopping bag, followed by a puzzle piece and a graph.

How automation helped Game deliver on its price-beat promise

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

Demystifying automation: The most common myths debunked

Searches are getting more specific. This can help you spot early intent

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

Two phones with an open app. One smaller phone with four icons and a larger phone with six icons referring to wifi, data, finances, payments and settings. Beside the phone there is a female on her phone. Above the phones there is a red arrow.

How deprecating an app with 6M installs earned Safaricom user trust

A person with dark hair is balancing three things. A display ad on a phone, a printed ad and a customer icon with a heart. Over all three categories there is a blue overlay connecting them.

How Rain bridged the online-offline gap with ‘digital out-of-home’

3 insights about finance and inflation from Google Search trends

Two people creating a balance between two different roles. One being a CMO while the other a CFO. On the left hand side of the artwork there are icons alluding to creativity while the right hand side there are icons representing finance

C-suite chemistry: How CMOs and CFOs can partner to drive business success

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

Three people are standing inside a web tab. Over the web tab there is a line graph with a focal point of an African icon which has a red overlay circle on it. The person beside it interacts with the icon.

Today’s African consumer and how they’re shaping the future

New trend: Long attention spans for long-form videos

An illustration showing an individual holding a shopping basket and looking at a large banknote. A green arrow is superimposed over the illustration, indicating the person is thinking about rising prices

Pricing pain: How brands can adapt amidst inflation

Build better creative for your performance marketing

Build better creative for your performance marketing

Four people gather on a volume bar in front of a large browser displaying video players. One of the people pushes play for a person using an electric wheelchair. Another person moves up the volume button with their white cane.

Accessibility: The missing key to connect with customers

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

A white woman with long dark hair, holding a pen, works on a 3-panel video storyboard. Panel 1 shows a customer ordering from a fast-food cashier. Panel 2 reveals a splashy close-up of a burger. In Panel 3, the customer holds the burger aloft

ABCD: Your step-by-step guide to effective creative on YouTube

A dark-skinned person with short hair sits on a step while they watch African content creators on YouTube Shorts

How Africa does short-form video differently

Illustrated black-and-white image of a man and woman in front of a calendar page with a bold, blue “2023” over the top.

Top digital marketing trends and predictions for 2023

3 insights about finance and inflation from Google Search trends

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

Three people are standing inside a web tab. Over the web tab there is a line graph with a focal point of an African icon which has a red overlay circle on it. The person beside it interacts with the icon.

Today’s African consumer and how they’re shaping the future

New trend: Long attention spans for long-form videos

A black woman, holding a clipboard, and a man, holding a cardboard box, stand next to other cardboard boxes, with two green arrows forming a circle overlaid.

How to clean up the messy business of e-commerce returns

A man lies down on his back on the floor while reading an article on a tablet

Essential marketing reading list to prepare for the most profitable time of the year

Google Search trends 2022: Searches are driven by heightened emotions

Two December calendars are compared. One displays a silent megaphone, while the other doesn't. A woman ticks the calendar with the loud megaphone.

Standard Bank exec: No more ‘quiet periods’ for marketing

A person with dark hair is balancing three things. A display ad on a phone, a printed ad and a customer icon with a heart. Over all three categories there is a blue overlay connecting them.

How Rain bridged the online-offline gap with ‘digital out-of-home’

A woman with long hair interacts with a large phone that is in front of her. She appears to be clicking on a plane ticket. She also has luggage behind her. In the background there are clouds and an aeroplane.

Sub-Saharan African travel demand is rising. What’s changed since the pandemic?

A woman dressed in overalls and a T-shirt sits on a couch smiling while pointing a TV remote.

2022 Retail Marketing Guide: Grow your online and in-app sales

A Black man wearing a work apron over a striped shirt points a scanner at a product’s barcode.

2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance

A bearded Black man wearing glasses sits cross-legged while enthusiastically opening a package he’s received.

2022 Retail Marketing Guide: Build your brand and acquire new customers

A person in a dark T-shirt and gray pants pushes a shopping cart while checking their smartphone.

Your 2022 guide to drive retail sales and reach new customers with Google

A light-skinned person with shoulder-length hair, holds up a folded poster that has data and graphs on it. To her left there is a big yellow cog, beside the cog there is a shopping bag, followed by a puzzle piece and a graph.

How automation helped Game deliver on its price-beat promise

Demystifying automation: The most common myths debunked

An auctioneer stands with a gavel in front of three customers, with different values attributed to each. Three hands holding green bidding cards are held up in the foreground.

Bidding for success: New ways to find your most valuable customers

Consolidated campaigns. Concrete results. This is the future of ads

To the left, a woman sits on top of a large, grey, unlocked padlock holding a phone. To the right, a woman sits on top of a large, green, locked padlock works on a laptop.

People take their privacy more seriously than you’d expect — brands should too

4009 TWG ask a researcher-THUMBNAIL

Ask a researcher: Here’s what people really think about online privacy

Illustration shows an interviewer and interviewee sitting on white chairs having a recruitment conversation. One individual has a yellow thought-bubble near his head.

Want to hire the right privacy team? Ask these interview questions

Two phones with an open app. One smaller phone with four icons and a larger phone with six icons referring to wifi, data, finances, payments and settings. Beside the phone there is a female on her phone. Above the phones there is a red arrow.

How deprecating an app with 6M installs earned Safaricom user trust

Want to create a winning app in your industry? Here’s how

Two people creating a balance between two different roles. One being a CMO while the other a CFO. On the left hand side of the artwork there are icons alluding to creativity while the right hand side there are icons representing finance

C-suite chemistry: How CMOs and CFOs can partner to drive business success

Three women stand together holding hands, while one guides the others up a set of steps. Over the three women there is a blue overlaid arrow going in an upward direction.

Women’s empowerment: How South Africa’s financial industry is banking on women

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