Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 1 Minute With … Leading South African women in marketing In collaboration with the IAB South Africa Transformation Council, we gathered five leading women who are disrupting their industries one milestone at a time. Explore their insights on the the future of marketing. Consumer insights Global Article Article 3 surprising ways people prioritise sustainability in the wake of the pandemic Europe, Middle East & Africa Article Article 3 early holiday shopping trends for the 2021 festive season Global Perspective Perspective How localism is driving brand engagement with consumers across the globe Perspective Perspective Resurgent Search: Looking for concerts, sports, and in-store shopping Global Article Article Tourism is taking off. Here’s what travel marketers can do now Sub-Saharan Africa Article Article COVID reset: Understanding South African customers’ needs and expectations Sub-Saharan Africa Article Article Africa’s digital economy: 5 key trends defining the next 5 years Marketing Strategies & Innovations Article Article Turn viewers into shoppers with these YouTube products Europe, Middle East & Africa Article Article Mobile momentum: What we’ve learned from user tests with over 200 brands United States Article Article 3 ways YouTube is redefining the shopping experience Sub-Saharan Africa Case Study Case Study How Jumia used first-party data to boost app remarketing effectiveness Global Perspective Perspective How PepsiCo uses first-party data to build direct relationships with consumers Europe, Middle East & Africa Article Article Lessons from 7,000 people about ads and privacy Article Article Explore how you can reach your marketing objectives on the new Advertising Solutions Center Tools Test My Site Test My Site Test your mobile site speed and deliver a better experience. Masterful Mobile Web Masterful Mobile Web Create smooth, fast, and highly-engaging mobile experiences Digital Maturity Benchmark Digital Maturity Benchmark Discover your roadmap to digital marketing transformation. Google Trends Google Trends Gauge consumer search behaviour with real-time search trends.