Insights. Ideas. Inspiration.

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Feature of the week

Privacy Sandbox: The future of privacy — and how you can prepare

As third-party cookies are phased out, discover how the Privacy Sandbox offers the best path for the industry in the long run, giving businesses the tools they need while ensuring people get the privacy they want.

Consumer insights

COVID reset: Understanding South African customers’ needs and expectations

COVID reset: Understanding South African customers’ needs and expectations

A woman sits on a chaise longue under a heat lamp and shops for clothing on a laptop.

4 ways the pandemic has changed shopping behaviours

Inside Google Marketing: Everyone has been overlooking the mid-funnel. Even us

A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.

The new path to purchase in travel, finance, and retail

Africa’s digital economy: 5 key trends defining the next 5 years

Africa’s digital economy: 5 key trends defining the next 5 years

A black-and-white photo shows an individual looking at their laptop and holding a credit card, ready to make an online purchase. Overlaid on top of the laptop is a stylised translucent yellow icon of a shopping bag.

Retail playbook: Everything you need for the 2021 festive season

Local is lekker: How the pandemic is inspiring South Africans to travel local

Local is lekker: How the pandemic is inspiring South Africans to travel local

Marketing Strategies & Innovations

How fintech super apps are shaping Africa’s booming app landscape

A stylised illustration of a person browsing their phone from bed with a black cat curled up at their feet, and a red heart above them. A smartphone screen displaying products can be seen in the background.

How to snuggle up to your customers

A black and white illustration of a woman pushing a shopping cart. Above her is a red speech bubble with a TV in it that's showing a play button

Brand partnerships: 3 things to learn from South African YouTube creators

Ads Leaderboard

YouTube ads leaderboard Q2 2021: South Africa

A group of people gather for a hybrid meeting, with some in person and some on videoconference.

5 ways to make your meetings more inclusive

Embracing privacy in a post third-party cookie world

Kevin Murakami, Director, Global Performance Media at Google

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Masterful Mobile Web

Create smooth, fast, and highly-engaging mobile experiences

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Digital Maturity Benchmark

Discover your roadmap to digital marketing transformation.

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Google Trends

Gauge consumer search behaviour with real-time search trends.