Frank Smidt, Head of Retail Marketing, Google Northern Europe

Frank Smidt

Head of Retail Marketing, Google Northern Europe
Linah Maigurira

Linah Maigurira

Retail Industry Lead Google Sub-Saharan Africa

1 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of CE, Home, Fashion, who have access to a smartphone, n=910 (783), CE n=299 (259), Home n=308 (263), Fashion n=303 (261).

2 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of CE, Home, Fashion, last purchase online via smartphone, n=151 (74).

3 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of CE, Home, Fashion, last purchase online n=287 (142), CE n=116 (58*), Home n=100 (45*), Fashion n=71 (39*).

4 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of Beauty, Food, last purchase online n=46* (53*).

5 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of Food & Beauty, who bought at a new retailer in the last 4 weeks, n=277.

6 Google Data/KANTAR, Smart Shopper 2020 Study, South Africa, May 2020. All product buyers of CE, Home, Fashion, n=945, CE n=315, Home n=315, Fashion n=315.