Here's how consumers are preparing to get back out there

Daniel Trovato / May 2021

Each month, the Google Ads Research and Insights team analyses data sets of billions of recent search queries and consumer behaviours to develop a deep understanding of key trends. Here are some of our most recent findings:

As COVID-19 vaccines begin to roll out, people are getting ready for what comes next. Many people are anticipating reopening safely, searching for experiences like “getaways near me,” “open now near me,” “place to visit near,” and “international flights.”

Similarly, we see an increase in search queries related to style and beauty (“hairstyles over 50,” “simple hair style men,” “short natural cuts for,” and “trendy”) as consumers look for inspiration to help revamp their appearance for getting back out into the world.

People are seeking advice and inspiration for what to do with their money, with growing searches for “app send and receive money,” “buy today,” “luxury modern,” and “how to invest.”

As people imagine a post-COVID-19 world, they are also deciding which tasks they want to do online, favoring apps that help streamline their day to day (“online shopping app download,” “flight booking app,” “free dating app without payment,” and “trading apps”).1

Top digital marketing trends and predictions for 2021