Kiran_Mani

Kiran Mani

Managing Director of Retail at Google
Rachelle Considine.png

Rachelle Considine

Head of Sales Development at Google

1 Google/Ipsos, U.S., “Shopping Tracker,” online survey, n=2,551 shoppers who return to a retailer site, Q3 2019.

2-4, 9-11 Google/Ipsos, Global, Global Retail Study, Base: total sample (n=15,134), global online 18+ who shopped in the last week, countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, U.K., U.S., AE, VN, Feb. 2019.

5-6 Google/BCG, U.S., “Business Impact of Personalization in Retail” study and customer survey, n=3,144, 2019.

7 Google/BCG, U.S., “Business Impact of Personalization in Retail” study, n=302, 2019.

8 Google/BCG, U.S., “Business Impact of Personalization in Retail” study, n=302, Best-in-class retailers are defined as those companies rated mostly highly based on BCG’s Personalization Maturity Performance Index; in the retail industry, best-in-class companies met the criteria for tier 2, which comprised 19% of the marketer sample of 302; no companies qualified for tier 1, 2019.