How Personalised, Custom Creatives Helped Win Over Audiences... and Drive Results

Alex Brunori, Giannis Kollias, Carole Basna, Sara Hamdan / March 2019

In this video case study, NESCAFÉ Dolce Gusto, the creative agency and Google collaborated on powerful, personalised ads that drove results.

NESCAFÉ Dolce Gusto used a colorful, personalised approach with their creative messaging that allowed for specific targeting when implementing their media plan. The result was a customised approach that spoke to fashionistas, foodies and more in these bubbly ads that resulted in an uplift in search and several brand metrics. Check out the video case study below to hear how the brand, creative agency and Google collaborated on powerful, personalised ads.