One minute with … Christine Chen
SeriesOne minute with ...
We spent a minute with Christine Chen, partner and head of communications strategy at Goodby, Silverstein & Partners. Watch the interview to find out what she’d be doing if she hadn’t gone into advertising.
Interviewer: If you hadn't chosen this career path, what
do you think you'd be doing right now?
Christine Chen: I think I would love to be a detective.
I think that would be fun to have a detective agency.
Interviewer: Who are you?
Christine Chen: I'm Christine Chen.
I'm the head of communications strategy and partner at Goodby
Silverstein & Partners.
Interviewer: How would your team describe you in one word?
Christine Chen: Sharp.
It's good or bad, depending.
Interviewer: What is your professional mantra?
Christine Chen: Don't be easily satisfied.
Interviewer: What's the last thing you had to teach someone?
Christine Chen: The difference between a trend and an insight.
Interviewer: When you hit a creative block, how do you
Christine Chen: I have to create some distance.
Think about something else, maybe watch some happy videos and get into a good mood and
then come back.
Interviewer: What do you like to watch on YouTube?
Christine Chen : I just watched a bunch of recipes for Lunar
Interviewer: How do you inspire the next generation of
Christine Chen: I think it's all about giving them space so
that they can find themselves in their own version of creativity and modeling that behaviour
for them so that they know a good idea can truly come from anywhere.