One Minute With … Asha Patel: Let go and trust people more

One Minute With … Asha Patel: Let go and trust people more

Guest
Asha Patel, Head of B2B Marketing SSA, Head of Marketing South Africa
Brand
Google
Published
March 2021

Our ability to embrace our Africanness is what makes us stand out from the rest of the world, says Asha Patel, Google’s head of B2B marketing for Sub-Saharan Africa, and head of marketing for South Africa. In just one minute, she tells us about a habit she had to break to be a better leader, and shares her hopes for the future of the marketing industry. Patel is a board member of the Marketing Achievement Council, which hosts the annual Marketing Achievement Awards.

00:00

Courage has definitely been the theme of my career

00:03

Courage not for the sake of courage but courage to follow my passions, my dreams, and what excites me the most

00:11

I'm Asha Patel, Google's head of B2B marketing for Sub-Saharan Africa and head of marketing for South Africa

00:18

The best professional wisdom that anyone's ever given me is in moments of adversity or difficulty

00:24

To focus on the opportunity to learn and grow rather than the challenge

00:29

So the habit that I've had to break to become a more effective leader is definitely the ability to let go, to trust more, and to delegate

00:40

My professional superpower is definitely my ability to remain calm under pressure

00:47

What excites me most about South Africa's creative industry is the way that we are embracing our Africanness

00:53

It's what makes us unique and stand out across the globe

00:57

Well where I'd like to see the industry in 10 years is an industry that is completely diverse and one that is inclusive

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