One Minute With … Doug Place: Creativity makes the world better
Everyone strives for perfection, but maybe perfect isn’t the be all and end all. Just ask Nando’s Chief Marketing Officer Doug Place, a board member on the Marketing Achievement Council which hosts the annual Marketing Achievement Awards. Here, Place outlines why creativity doesn’t arrive on demand and how it makes the world a better place. And while better isn’t always perfect - sometimes it’s good enough.
Most things aren't perfect and are never going to be perfect but what really matters is is it better than it was yesterday
I am Doug Place, I am the chief marketing officer here at Nando's
Uh the first job I ever had was folding underpants at Stuttafords. Yeah, I learnt a lot of things there
Creativity isn't necessarily something that arrives on demand
Often the most inspiration I have is when I'm on holiday which is not when I wanted to be creative but that's when it arrives
Exactly, it's rubbish! Exactly
Uh the buzzword that I want everyone to stop using is the new normal and disruption
A quote that I really do try live by is "Progress matters a lot more than perfection"
Well, to be honest, I'm far more inspired by today's young people and the creative minds that I come across
I think young people are far too afraid—courtesy of social media—of making mistakes and being ridiculed
We need creative people now more than ever to make the world a better, and more prosperous, and vibrant, and frankly much lekker place than it is at the moment