One Minute With … Nadia Mohamed: Inspire creativity and innovation by caring

One Minute With … Nadia Mohamed: Inspire creativity and innovation by caring

Guest
Nadia Mohamed, Marketing Director
Brand
Mondelēz International
Published
March 2021

In South Africa’s creative industry there’s a notion of humility along with buoyant ubuntu (compassion, humanity), says Nadia Mohamed, marketing director at Mondelēz International. Mohamed is a board member of the Marketing Achievement Council, which holds the annual Marketing Achievement Awards. Here she talks about why, if brands hope to be creative and innovative, they need to start by caring.

00:00

We can laugh at ourselves, we can cry with ourselves, and we can most definitely inspire ourselves

00:07

Hello, I'm Nadia Mohamed. I lead the marketing portofolio for Mondelēz International

00:14

Well if I wasn't a marketeer, I would most definitely be designing shoes

00:20

My career has certainly grown! In 10 years, I really do hope to be in academia

00:26

I must say, I do get my best ideas in the morning. There's something about fresh air, fresher brain that allows me think clearer

00:35

So thinking about it as a leader, a habit that I've had to work on breaking over the years is perfectionism

00:41

In the creative industry in South Africa, there's a notion of humility, at the same time, there's this buoyant ubuntu notion

00:50

That comes across in a number of avenues that's so uniquely South African

00:55

There's certainly a job to be done around inspiring the next creatives

00:59

Be bold and be courageous in your ideas, be a life long student

01:03

You've gotta create a culture of care because only then do you inspire innovation, and only then do you inspire creativity

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