0:00
Digital, human beings, and, of course … [laughs]. It was a good one, I promise
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I'm Selae Thobakgale, I am a chief strategy officer at The Odd Number
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Voiceover: What does that mean?
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It means that I solve problems every day for a living, so great creative work can thrive
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Voiceover: Why did you get into the creative business?
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I'm a creative thinker and I believe that creativity can really change the world
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Voiceover: What's your psych up song before a big pitch or meeting?
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Right now? It's BTS, Butter. [singing] "Like a criminal undercover, woo"
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Voiceover: What, in your opinion, are the elements that contribute to the best creative work?
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Be willing to be vulnerable. That's it
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Voiceover: What should creative agencies be doing now to prepare for the future?
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Knowing what the future holds — that is digital, that is getting the right talent. The more young people you get into your organisation the better
0:56
It is also really thinking about, you know, the human being and the people that we are trying to serve with our creativity and with our advertising
