1 Minute With … Tendai Mbumbwa: How to inspire the next generation of marketers in South Africa
“South African creativity has its own characteristics,” says Tendai Mbumbwa, marketing lecturer at Red & Yellow Creative School of Business. In this collaboration with the IAB Transformation Council, she reflects on what excites her about the work coming out of the country’s creative industries.
Her work at Red & Yellow is simple — equip students with the marketing know-how to thrive in an ever-evolving digital world. In this one-minute video she tells us why opening up more access in the marketing industry will inspire the next generation of young creatives, and why being advised to always absorb knowledge has been the best professional wisdom she’s ever been given.
I think South African, you know, creativity, has its own characteristics which shows South Africa coming through the creativity
The characteristics of the kind of people that are here. It kind of manifests itself
Tendai Mbumbwa is who I am
Voiceover: What can the industry do to inspire the next generation of creatives?
Giving them more access and kind of showing the next generation what they can do
So by giving more access and giving people an opportunity to actually see what’s happening in the industry
And how we work in the industry, first hand, will in and of itself inspire people because they’ve actually seen what’s there
Voiceover: What is the most important lesson marketing students in South Africa should be learning right now?
It’s definitely to value the basics
You know, as we become more digital and things are becoming faster
Knowing how you can engage in all these new and exciting ways, of you know, communicating and skipping over some of the basics
Voiceover: What’s the best professional wisdom someone has ever given you?
Always, always being a sponge. Always absorbing the knowledge
Voiceover: What’s the coolest thing you’ve ever gotten to do in this line of work?
Being able to kind of have your own work critiqued. You get to like criticism, if not seek criticism