0:00
I think South African, you know, creativity, has its own characteristics which shows South Africa coming through the creativity
0:08
The characteristics of the kind of people that are here. It kind of manifests itself
0:13
Tendai Mbumbwa is who I am
0:17
Voiceover: What can the industry do to inspire the next generation of creatives?
0:21
Giving them more access and kind of showing the next generation what they can do
0:26
So by giving more access and giving people an opportunity to actually see what’s happening in the industry
0:31
And how we work in the industry, first hand, will in and of itself inspire people because they’ve actually seen what’s there
0:38
Voiceover: What is the most important lesson marketing students in South Africa should be learning right now?
0:43
It’s definitely to value the basics
0:45
You know, as we become more digital and things are becoming faster
0:49
Knowing how you can engage in all these new and exciting ways, of you know, communicating and skipping over some of the basics
0:56
Voiceover: What’s the best professional wisdom someone has ever given you?
1:00
Always, always being a sponge. Always absorbing the knowledge
1:03
Voiceover: What’s the coolest thing you’ve ever gotten to do in this line of work?
1:07
Being able to kind of have your own work critiqued. You get to like criticism, if not seek criticism
