Matt McDonald.png

Matt McDonald

Head of Emerging Formats at YouTube

1 eMarketer, U.S., U.S. Connected TV Households and Penetration Forecasts, Feb. 2021.

2 YouTube Internal Data, U.S., Dec. 2020.

3 Custom Nielsen study commissioned by Google, U.S. TV households, Custom YouTube CTV match to Cross-Platform Homes Panel, Coviewing percentage is calculated as the percentage of minutes when a P18+ is watching with another P18+ in the same household. YouTube commercial viewership identified by matching served time of the CTV ping with Cross-Platform Homes Panel viewership during that minute. Linear TV is based on Live Total Day viewing of commercial minutes across all broadcast and cable networks. One minute qualifier. Nov. 5, 2019–Nov 28, 2019 and Feb. 14, 2020–Feb. 29, 2020.

4 Nielsen Total Ad Ratings (TAR) Meta Analysis commissioned by Google, TAR with CTV U.S. study for Kellogg’s campaign, coviewing among P18+, Jan. 8, 2020–March 8, 2020.

5 The NPD Group, U.S. Prestige Total Measured Market, Men’s Fragrance Parent Brand Dollar Sales, July 2020–Dec. 2020 vs. July 2019–Dec. 2019.