Measure success
Incremental volume through calls and messaging
Overview
Businesses that take a customer-centric approach and allow people to convert in the channel of their choice increase marketing efficiency and grow market share.
You may have just one chance to win a customer, so don’t rely on your site alone. Your mobile site is obviously a huge asset, and making sure you deliver a fast, frictionless user experience is key. However, if you’re looking to grow sales volumes and the return on your Search investment, consider the other ways users may want to interact with your business.
Research shows that many people prefer to convert through messaging,1 and 70% of consumers have used click to call from mobile Search.2 With Google Search, you can give people the opportunity to call or message via your Search ad, and we provide you with the tools you need to track these interactions and conversions.
Businesses that don’t give people the option to call or interact in a way that’s meaningful to them run the risk of losing sales. By enabling call or messaging extensions, advertisers can increase qualified inbound calls and messages, which in turn can drive incremental volume.
- Call extensions allow you to add phone numbers to your ads, which can significantly increase click-through rates.
- Message extensions allows users to send your business a text message directly from a Search ad. Grow your business by giving users another convenient way to reach you, whether they’re making an appointment, requesting a quote, getting information or booking a service.
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Ad extensions have helped us achieve our goals by driving additional relevant leads we could not have achieved otherwise. By adapting to our customer journey, we’ve seen our conversion rate increase significantly.
Anne-Laure De Vienne, Head of Digital and CRM, NetJets -
Our analysis shows that calls and messaging extensions drove an average of 31% incremental leads for clients who tested these features.
Richard Daniels, Head of Search, iProspect
Key takeaways
Businesses that take a customer-centric approach and allow people to convert in the channel of their choice increase marketing efficiency and grow market share.
Be customer-centric and reduce friction by allowing potential customers to interact with your business in the way they want. Consider call or message extensions in your Search ads.