Measure success

Incremental volume through calls and messaging

Overview

Businesses that take a customer-centric approach and allow people to convert in the channel of their choice increase marketing efficiency and grow market share.

You may have just one chance to win a customer, so don’t rely on your site alone. Your mobile site is obviously a huge asset, and making sure you deliver a fast, frictionless user experience is key. However, if you’re looking to grow sales volumes and the return on your Search investment, consider the other ways users may want to interact with your business.

Research shows that many people prefer to convert through messaging,1 and 70% of consumers have used click to call from mobile Search.2 With Google Search, you can give people the opportunity to call or message via your Search ad, and we provide you with the tools you need to track these interactions and conversions.

Businesses that don’t give people the option to call or interact in a way that’s meaningful to them run the risk of losing sales. By enabling call or messaging extensions, advertisers can increase qualified inbound calls and messages, which in turn can drive incremental volume.

  • Call extensions allow you to add phone numbers to your ads, which can significantly increase click-through rates.
  • Message extensions allows users to send your business a text message directly from a Search ad. Grow your business by giving users another convenient way to reach you, whether they’re making an appointment, requesting a quote, getting information or booking a service.

Key takeaways

Businesses that take a customer-centric approach and allow people to convert in the channel of their choice increase marketing efficiency and grow market share.

Be customer-centric and reduce friction by allowing potential customers to interact with your business in the way they want. Consider call or message extensions in your Search ads.

Next steps

  • Learn more

    Learn about call extensions and message extensions.

  • Understanding the value of Search

    Do you have an inbound call center? Gather the right people together in your business to identify any organisational silos that could stop you from benefiting from driving call or messaging volume through Search ads. Understanding the value that Search can drive across the whole ecosystem is key.

  • Call-only campaigns

    Consider call-only campaigns if call centre traffic is important to your business.

  • One

    Learn more

    Learn about call extensions and message extensions.

  • Two

    Understanding the value of Search

    Do you have an inbound call center? Gather the right people together in your business to identify any organisational silos that could stop you from benefiting from driving call or messaging volume through Search ads. Understanding the value that Search can drive across the whole ecosystem is key.

  • Three

    Call-only campaigns

    Consider call-only campaigns if call centre traffic is important to your business.

Resources