Grow my business

Use Shopping ads to reach new customers

Overview

Meet your growth goals by thinking beyond keywords. Try Shopping ads to take advantage of content-rich formats and optimisation opportunities.

Entering new auctions, increasing market share or using automation are all good strategies to grow volumes of impressions, clicks, sales or revenue. However, there are other areas of the auction you can enter that – by design – are suited to tackle the needs of today’s consumers.

People are more curious, demanding and impatient than ever before. They expect all digital experiences to be helpful, personal and frictionless. When a business makes its products or services easier and quicker to buy, they will succeed.

If you’re a retailer, consider Google Shopping. Google Shopping helps you to serve those curious, demanding and impatient consumers by placing your products (via content-rich formats) in front of those people who are searching for exactly what you offer. At a glance, you can share an image, price point, product name and merchant name, giving them everything they need in one place. Shopping activity also lends itself to optimising towards important business objectives, such as profit.

Google Shopping can provide you with a full suite of solutions to influence and engage consumers at each stage of the marketing funnel.

Key takeaways

Meet your growth goals by thinking beyond keywords. Try Shopping ads to take advantage of content-rich formats and optimisation opportunities.

Next steps

  • Google Shopping ads

    Read up on Google Shopping ads and understand if these formats could be a good fit for your business.

  • Define success

    Define success and align your Shopping activity to what your business is trying to achieve.

  • Measure appropriately

    Make sure you’re measuring appropriately and don’t forget about offline: 58% of in-store sales are influenced by a digital touchpoint.1 Local inventory ads and product listing ads drive 3.5X more incremental store visits than text ads alone.

  • One

    Google Shopping ads

    Read up on Google Shopping ads and understand if these formats could be a good fit for your business.

  • Two

    Define success

    Define success and align your Shopping activity to what your business is trying to achieve.

  • Three

    Measure appropriately

    Make sure you’re measuring appropriately and don’t forget about offline: 58% of in-store sales are influenced by a digital touchpoint.1 Local inventory ads and product listing ads drive 3.5X more incremental store visits than text ads alone.

Resources

Sources

1Forrester Web-Influenced Retail Sales Forecast 2004 & 2017