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Feature of the week

The rise of refurbished tech: How marketers can drive sustainable consumer choices

Search interest for “refurbished phone” is at an all-time high in the U.K. But a recent Google consumer survey found that a third of respondents hadn't purchased second-hand tech due to a lack of trust in the refurbishing process. Here's what marketers can do.

Feature of the week

The rise of refurbished tech: How marketers can drive sustainable consumer choices

Search interest for “refurbished phone” is at an all-time high in the U.K. But a recent Google consumer survey found that a third of respondents hadn't purchased second-hand tech due to a lack of trust in the refurbishing process. Here's what marketers can do.

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