https://www.thinkwithgoogle.com/intl/ja-jp/Think with Google は、読者の皆さんのマーケティング活動の向上・発展に貢献できることを目的とし、日本と世界のデジタルテクノロジーを軸としたマーケティングに関するトレンドやデータ・リサーチ結果を掲載しています。 Google 独自のインサイトや視点も含まれていますので、ぜひ、ご参照ください。ja-jpMon, 05 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/hilton-hotels-ai-powered-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/539_FanYiFrom-scroll-to-stay_thumb_1280_251208.width-600.png">旅行計画の「定石」が通じないジレニアル世代 —— Hilton は AI と動画でどうアプローチしたのかMon, 05 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/hilton-hotels-ai-powered-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtube-recap2025-1/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/537_Brandcast2501_thumb_1280_251202_ver1.width-600.png">なぜ、YouTubeで「信頼」が生まれるか？ コンテンツの多様性がもたらすマーケティングへの影響力Tue, 09 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtube-recap2025-1/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtube-recap2025-2/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/538_Brandcast2502_thumb_1280_251202_ver1.width-600.png">「広く」届けたアサヒビール、「深く」つながった KDDI や JCB —— YouTube で実践する 2 つのアプローチTue, 09 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtube-recap2025-2/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/future-of-marketing/digital-transformation/ads-impact-digital-marketing-transformation/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/536_FanYi25-years-of-Google-Ads_Thumbnail_1280.width-600.png">Google が目指す “ 最高の広告 ” は「答えそのもの」—— 理想を追求した Google 広告の 25 年間Wed, 03 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/future-of-marketing/digital-transformation/ads-impact-digital-marketing-transformation/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/nttdocomo/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/532_GML-casestudy2_ahamo_Thumbnail_1280_251128.width-600.png">ahamo は送客も獲得も Demand Gen で —— クリエイティブや KPI に工夫Wed, 03 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/nttdocomo/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/kakakucom-mfr/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/531_GMLcasestudy4_Thumbnail_1280_251107_ver1.width-600.png">AI 時代のマーケターの次の役割は？ 組織を動かしマーケティングをビジネス成長につなげる方法：三井のリハウス、求人ボックスThu, 13 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/kakakucom-mfr/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/boardroom-ai-marketing-questions/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/533_honyaku-Knowledge-gap_Thumbnail_1280_25110.width-600.png">AI 時代のマーケティングの死角、経営層が議論すべき 5 つの問いMon, 10 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/boardroom-ai-marketing-questions/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/life8739-gulliver/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/migration_samune_ChashiTierisaisu_1203.width-600.jpg">戦略的な広告アカウント設計を行う上でカギとなる「一本化」「統合」「解放」などについて解説します。Fri, 07 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/life8739-gulliver/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/aiful-lenovo/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/530_GMLcasestudy3_aiful_Lenovo_Thumbnail_1280_.width-600.png">AI を活用した戦略設計に取り組んだアイフルと、部門を超えた連携で成果を上げたレノボ・ジャパンの事例を紹介します。Fri, 07 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/aiful-lenovo/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-northwestern-kellogg/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/528_Modern-Marketers5_thumb_1280_251017_ver1.width-600.png">ケロッグ経営大学院のマーケティング特任教授に聞く —— マーケターの AI 活用は「Crawl, Walk, Run」Wed, 22 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-northwestern-kellogg/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/video-influence-on-consumer-purchase-decision-process/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/527_honyaku-The-new-rules_thumb_1280_251017_ve.width-600.png">YouTube 広告は認知を超えて購買プロセス全体に影響力 —— 優れている「注目」「関連性」「信頼」Tue, 21 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/video-influence-on-consumer-purchase-decision-process/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-8/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/523_YTWA_taidandouga_3_Thumbnail_1280_251015_v.width-600.png">動画：短期価値と長期価値、YouTube でどう両立させるか：審査員対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-8/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-10/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/525_YTWA_taidandouga_5_Thumbnail_1280_251015_v.width-600.png">動画：AI は BtoB コミュニケーションをどう進化させるか：審査員対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-10/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-7/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/522_YTWA_taidandouga_2_Thumbnail_1280_251015_v.width-600.png">動画：広告クリエイターとドラマプロデューサーで語る、拡散力のあるコンテンツの本質：審査員対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-7/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-11/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/526_YTWA_taidandouga_6_Thumbnail_1280_251015_v.width-600.png">動画：心を動かし、ビジネスも動かす、YouTube クリエイティビティの新潮流：審査員長対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-11/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-5/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/520_YTWA_taidandouga_LP_Thumbnail_1280_251015_.width-600.png">動画：「心とビジネスを動かす」YouTube 広告とは、審査員の対談で探る：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-5/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-9/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/524_YTWA_taidandouga_4_Thumbnail_1280_251015_v.width-600.png">動画：クリエイターとの「共創」で築くブランド価値：審査員対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-9/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-6/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/521_YTWA_taidandouga_1_Thumbnail_1280_251015_v.width-600.png">動画：YouTube 広告で人の心を動かすこと、ブランドリフトとセールスリフトを考える：審査員対談：YouTube Works Awards Japan 2025Thu, 16 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-6/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-canva/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/514_Modern-Marketers4_thumb_1280_250627_ver1.width-600.png">Canva のザック・キシュケ CMO に聞く—— クリエイターと AI の共創、オーストラリア発の成長戦略Wed, 01 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-canva/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-4/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/519_YTWADuiTan_GenBensanZuFuJiangsan_Thumbnail.width-600.png">テレビ東京の祖父江氏、ADKマーケティング・ソリューションズの根本氏が考える「コンテンツ」の拡散力Wed, 17 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-4/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-walmart/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/513_Modern-Marketers3_thumb_1280_250627_ver1.width-600.png">顧客の信頼を勝ち取るアクションとは？ データから未来を読み解き、成果を出すビジネスの本質に迫ります。Wed, 10 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-walmart/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-3/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/3_top_right_youtubeworks-2025-3.width-600.png">なぜあの広告は人の心に刺さったのか？ グランプリ受賞作を例に、視聴者の「共感」を生むクリエイティブの秘訣に迫ります。Thu, 21 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-3/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-uber/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/512_Modern-Marketers2_thumb_1280_250627_ver1.width-600.png">Uber のデビッド・モーゲンセン氏が、グローバル戦略や効果測定の課題など、現代のマーケターが直面する課題への実践的アプローチを解説します。Tue, 19 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-uber/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/search/ai-powered-search-marketing/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/517_FanYiWhat-AI-powered-discovery_Thumbnail_1.width-600.png">新機能「Power Pack」で AI 広告運用が進化。検索広告から P-MAX まで統合し、顧客接点を広げ成果を向上させる方法を解説。Mon, 04 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/search/ai-powered-search-marketing/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/consumer-insights/consumer-journey/consumer-research2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/515_ShengHuoZheinsaito_Thumbnail_1280_250729_v.width-600.png">生活者 5,000 人調査で浮かび上がった購買行動の変化。サーチング・ストリーミング・スクローリングが購買体験を形づくる実態を分析します。Mon, 04 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/consumer-insights/consumer-journey/consumer-research2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/gml-2025-jp-productupdate/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/518_GMLproducts_inlineimage_01_1600_250730_ver.width-600.png">AI 搭載広告運用「Power Pack」。検索広告、P-MAX、Demand Gen を組み合わせ、顧客接点を最大化する最新手法を解説。Mon, 04 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/gml-2025-jp-productupdate/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/google-marketing-live-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/516_FanYiGoogle-Marketing-Live_Thumbnail_1280_.width-600.png">Google Marketing Live 2025 で発表された新しい AI 広告機能について解説します。Mon, 04 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/google-marketing-live-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-mcdonald/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/505_Modern-Marketers1_thumb_1280_250417_ver2.width-600.png">McDonald’s マーケティング責任者キャンベル氏のキャリアと戦略。南アフリカ体験や自然発生型 SNS キャンペーンの事例を紹介します。Tue, 22 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/podcast-mcdonald/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/ai-powered-sweepstakes-launch-campaign/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/511_The-Impossible-Ad_Thumbnail_1280_250701_ve.width-600.png">Gemini や Imagenを駆使した米 Touchland 社の新商品キャンペーン事例を解説します。Thu, 03 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/automation/ai-powered-sweepstakes-launch-campaign/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-1/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/506_YTAW2025_1_thumb_1280_250530_ver2.width-600.png">グランプリはサントリーの『飲みに誘うのムズすぎ問題』。AI 活用やショート動画など最新広告戦略も紹介します。Mon, 02 Jun 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/ja-jp/marketing-strategies/video/youtubeworks-2025-1/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed