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Formatos e extensões de anúncio

Os Resumo

Formatos e extensões de anúncio do Google ajudam você a se comunicar com seus clientes da melhor maneira possível. Ao exibir um conteúdo mais rico e envolvente em seus anúncios, novos formatos e extensões são uma maneira fácil de torná-los mais úteis e relevantes para os usuários que estiverem pesquisando informações no Google.

As extensões de anúncios possibilitam que você torne seus anúncios mais úteis e relevantes para os usuários que estiverem pesquisando informações no Google. Embora o formato do anúncio de texto padrão geralmente ofereça informações suficientes para que os usuários encontrem o que precisam, algumas informações extras podem ajudar a ter uma resposta melhor.

Por exemplo, quando você estiver tentando descrever um produto, a inclusão de uma imagem pode tornar a mensagem mais relevante e valiosa. Da mesma forma, quando estiver tentando descrever um local, um anúncio que contenha apenas texto pode ser confuso. Nesse caso, ter um mapa facilitaria bastante a localização pelo usuário.

As extensões de anúncio funcionam com seus anúncios existentes, portanto, não é necessário mudar suas palavras-chave, lances ou texto do anúncio. Com campanhas aprimoradas, você pode determinar quais extensões são exibidas, com base no horário do dia, tipo de dispositivo e local.

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