Gerenciamento de campanhas
Os recursos de gerenciamento de campanhas do Google ajudam você a maximizar a eficiência, segmentar seu público-alvo e melhorar o desempenho de sua campanha. Portanto, quando quiser aumentar suas conversões on-line ou o tráfego de sua loja, nós temos as ferramentas que facilitam o alcance dessas metas.
Os recursos de gerenciamento de campanhas ajudam você a gerenciar suas campanhas de pesquisa de maneira mais fácil. Quer você queira aumentar suas conversões on-line ou o tráfego de sua loja, temos ferramentas que facilitam o alcance dessas metas.
AdWords automated rules let you schedule automatic changes to your campaigns based on the criteria that you specify. They make it easy to do things like change your daily budget on peak shopping days, modify your max CPC bids based on CTR or conversion rates, or enable ad text directing users to promotional landing pages late on a Sunday night. You'll get the flexibility to make changes to a single part of your account or across multiple campaigns, ad groups, ads and keywords at once.
Boost ROI by increasing conversions while maintaining or decreasing cost-per-conversion. Each time your ad is eligible to appear, Enhanced CPC will automatically raise and lower the Max CPC bid that you've set based on the likelihood that your ad will convert. When you use Enhanced CPC, your ad should receive more conversions while maintaining or reducing your overall cost-per-conversion.
Create keywords that reach more people than phrase match and give you more control than broad match. Whatever your current match type and account strategy, using the AdWords Campaign Experiments tool can help you confidently test and measure the impact of adding modified broad match keywords and bid changes.
AdWords Location Targeting lets you target your ads to specific geographic areas like countries, regions, metros, cities, postal codes (currently U.S. only), or by targeting a radius around a location. For advanced users, you can incorporate a person's geographic interest into your targeting criteria or focus only on physical location. You can focus your advertising on specific geographic areas based on their performance or on the geographies that best match your desired coverage area. The more effective you are in targeting the right customers, the greater your return on investment.