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Insights. Ideas. Inspiration.

掌握關鍵趨勢，開拓你的行銷視野，跟著 Google 一齊前行。

最新熱門文章

依各類別文章瀏覽數與回訪率綜合排名

Google_TWG_Article_Retail & shopping.png

品牌聲量再突破，發億金庫運用 Google Ads/GA 數據策略讓營收「二段跳」

2023年1月
 A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

最新 Google 搜尋創新功能對行銷人的影響

2022年11月
 Google_MessyMiddle_Featured_Inline-3.png

2022 智慧消費關鍵報告：共好價值心商務

2022年7月

2022 YouTube 年度廣告大賞：脫穎指南大公開！

2022年9月
 A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

三品牌經驗談：如何在 2022 大型購物節滿載而歸

2022年9月
 YTW_最佳品牌創作者獎

「最佳品牌創作者獎」得獎作品解析：逗陣 Hot 台味

2022年9月
 New Project (1)

廣告營利策略教程：啟蒙品牌官網與 APP 的額外價值

2022年9月
 A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

傳統螢幕如獲新生：連網電視現正崛起

2022年9月
 YTW_最佳媒體綜效獎

「最佳媒體綜效獎 / YouTube 年度大賞」得獎作品解析：TOWN ACE 全新上市

2022年9月
 A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

行銷人為何忽視了消費者喜愛的創意內容？我們該如何扭轉局勢？

2022年9月
 01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

2022 購物節致勝指南：不可忽視的竄升消費者趨勢

2022年7月
 An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

推進數位轉型的兩大組織變革

2022年9月
 A man using his phone, with a lock on the mobile screen behind him linked to a bar chart, cog, and security shield, representing future-proofing businesses using marketing automation and first-party data, while respecting customer data privacy.

2022 GML：以數據為準且保護隱私權的行銷策略將幫助品牌因應未來且持續成長

2022年6月
 03. How brands can build seamless shopping experiences. An elderly man opens a parcel containing a pair of shoes that he bought online, representing the importance of a strong online brand presence and a seamless e-commerce customer experience.

2022 購物節致勝指南：打造流暢消費體驗的品牌心法

2022年7月
 Flashback: The top 3 articles of August 2022 - Fow

2022 YouTube 行銷高峰會議：掌握橘世代影音新商機

2022年9月
 O que os consumidores brasileiros esperam das marcas em relação aos pilares de ESG - Thumbnail

2022 企業領袖高峰會議：「限制」引領「創新」，企業的雙軸轉型和共好商業模式

2022年9月
 De pé, uma mulher de cabelos longos se apresenta. Sua mão direita aponta para o alto e a esquerda, segura e exibe um gráfico.

領導品牌衝刺銷售的秘訣：以使用者為核心創建影音廣告活動

2022年9月
 Um homem está se equilibrando em uma gangorra com uma perna só. Em uma mão um círculo com uma seta apontando para cima. Na outra, um círculo com moedas. Ao seu lado, em destaque, há um cifrão em um círculo verde.

2022 Google 台灣數位趨勢峰會： 從價格到「價值」，善用「S.P.A.D.E.」找到對品牌有高購買力的消費者

2022年8月
 Uma mulher de cabelos cacheados está sentada, de pernas cruzadas, usando seu notebook. Ao fundo, em amarelo, aparecem o ícone de buscas e mais outras figuras gráficas que simbolizam suas ações naquele momento.

2022 數位行銷高峰會議（上集）： 散播不一樣的影響力——「後」精準行銷，Google 用數據助企業掌握新需求

2022年9月
 04. Your media planning strategy from start to end. A woman holding two books while using her mobile phone, figuring out an effective media planning and measurement strategy for the upcoming mega sale season.

2022 購物節致勝指南：規劃面面俱到的媒體策略

2022年7月

2022 YouTube 年度廣告大賞：脫穎指南大公開！

2022年9月
 YTW_最佳品牌創作者獎

「最佳品牌創作者獎」得獎作品解析：逗陣 Hot 台味

2022年9月
 YTW_最佳媒體綜效獎

「最佳媒體綜效獎 / YouTube 年度大賞」得獎作品解析：TOWN ACE 全新上市

2022年9月
 A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

行銷人為何忽視了消費者喜愛的創意內容？我們該如何扭轉局勢？

2022年9月
 Flashback: The top 3 articles of August 2022 - Fow

2022 YouTube 行銷高峰會議：掌握橘世代影音新商機

2022年9月
 De pé, uma mulher de cabelos longos se apresenta. Sua mão direita aponta para o alto e a esquerda, segura e exibe um gráfico.

領導品牌衝刺銷售的秘訣：以使用者為核心創建影音廣告活動

2022年9月
 Google_MessyMiddle_Featured_Inline-3.png

2022 智慧消費關鍵報告：共好價值心商務

2022年7月
 A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

三品牌經驗談：如何在 2022 大型購物節滿載而歸

2022年9月
 A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

傳統螢幕如獲新生：連網電視現正崛起

2022年9月
 01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

2022 購物節致勝指南：不可忽視的竄升消費者趨勢

2022年7月
 An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

2022 GML：拓展客群所需的關鍵數位平台

2022年6月
 Um homem está se equilibrando em uma gangorra com uma perna só. Em uma mão um círculo com uma seta apontando para cima. Na outra, um círculo com moedas. Ao seu lado, em destaque, há um cifrão em um círculo verde.

2022 Google 台灣數位趨勢峰會： 從價格到「價值」，善用「S.P.A.D.E.」找到對品牌有高購買力的消費者

2022年8月

Think Commerce：ML・整合・快商務——解構智慧行銷、全面驅動最高成效！

2022年7月
 A man pointing at a mobile phone screen with a loudhailer, gear, and heart icon, and an upward trendline, representing how brands can maximize profits by acquiring customers with high customer lifetime value using marketing automation.

2022 GML：找出並與最有價值顧客互動以最大化收益

2022年6月
 a woman holding a phone with a trolley icon in a bubble next to the phone, which connects to two turning green cogs, encircled by a spinning circle of icons to indicate email, maps, video, search bar, and display ads

數位廣告新世代：看三品牌以自動化技術驅動電商成效

2022年6月
 03. How brands can build seamless shopping experiences. An elderly man opens a parcel containing a pair of shoes that he bought online, representing the importance of a strong online brand presence and a seamless e-commerce customer experience.

2022 購物節致勝指南：打造流暢消費體驗的品牌心法

2022年7月
 04. Your media planning strategy from start to end. A woman holding two books while using her mobile phone, figuring out an effective media planning and measurement strategy for the upcoming mega sale season.

2022 購物節致勝指南：規劃面面俱到的媒體策略

2022年7月
 Your 2022 guide to drive retail sales and reach new customers with Google-THM_TW

2022 品牌與零售指南（總導引）：精準觸及新客、成功驅動業績

2022年6月
 Google_TWG_Article_Retail & shopping.png

品牌聲量再突破，發億金庫運用 Google Ads/GA 數據策略讓營收「二段跳」

2023年1月
 An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

推進數位轉型的兩大組織變革

2022年9月
 O que os consumidores brasileiros esperam das marcas em relação aos pilares de ESG - Thumbnail

2022 企業領袖高峰會議：「限制」引領「創新」，企業的雙軸轉型和共好商業模式

2022年9月
 A Black woman in a stylish jumpsuit considers her options among many choices along the consumer journey: online shopping, user reviews, video ads, and messages from friends.

ABCD 法則更能鼓勵行動、促使消費者完成轉換

2022年9月
 02. 4 ways to level up your ad creative and stand out. A couple engaging with a creative retail ad campaign on a laptop during mega sale days.

2022 購物節致勝指南：讓廣告創意脫穎而出的四大方法

2022年7月

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行銷策略與創新靈感

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