Insights. Ideas. Inspiration.

掌握關鍵趨勢，開拓你的行銷視野，跟著 Google 一齊前行。

本月特寫

Year In Search 2022：回顧年度搜尋趨勢，推動你的商業策略。

365 天，數十億次搜尋，明年最具影響力的 3 個消費趨勢，2022 年度搜尋排行榜揭開我們共同的集體意識，以及我們如何據此採取行動。我們從最熱門的搜尋中歸納出下列三個趨勢。這些趨勢不但形塑出對大眾來說最重要的事，對擬定 2023 年的行銷策略也會非常有幫助。

本月特寫

Year In Search 2022：回顧年度搜尋趨勢，推動你的商業策略。

365 天，數十億次搜尋，明年最具影響力的 3 個消費趨勢，2022 年度搜尋排行榜揭開我們共同的集體意識，以及我們如何據此採取行動。我們從最熱門的搜尋中歸納出下列三個趨勢。這些趨勢不但形塑出對大眾來說最重要的事，對擬定 2023 年的行銷策略也會非常有幫助。

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

最新 Google 搜尋創新功能對行銷人的影響

New Project (1)

廣告營利策略教程：啟蒙品牌官網與 APP 的額外價值

A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

三品牌經驗談：如何在 2022 大型購物節滿載而歸

2022 智慧消費關鍵報告：共好價值心商務

2022 YouTube 年度廣告大賞：脫穎指南大公開！

A man using his phone, with a lock on the mobile screen behind him linked to a bar chart, cog, and security shield, representing future-proofing businesses using marketing automation and first-party data, while respecting customer data privacy.

2022 GML：以數據為準且保護隱私權的行銷策略將幫助品牌因應未來且持續成長

2022 購物節致勝指南：打造流暢消費體驗的品牌心法

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

傳統螢幕如獲新生：連網電視現正崛起

01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

2022 購物節致勝指南：不可忽視的竄升消費者趨勢

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

行銷人為何忽視了消費者喜愛的創意內容？我們該如何扭轉局勢？

Flashback: The top 3 articles of August 2022 - Fow

2022 YouTube 行銷高峰會議：掌握橘世代影音新商機

YTW_最佳品牌創作者獎

「最佳品牌創作者獎」得獎作品解析：逗陣 Hot 台味

致 YouTube 廣告用戶：提升投資報酬率的四大要素不容忽視

Uma mulher de cabelos cacheados está sentada, de pernas cruzadas, usando seu notebook. Ao fundo, em amarelo, aparecem o ícone de buscas e mais outras figuras gráficas que simbolizam suas ações naquele momento.

2022 數位行銷高峰會議（上集）：散播不一樣的影響力——「後」精準行銷，Google 用數據助企業掌握新需求

Um homem está se equilibrando em uma gangorra com uma perna só. Em uma mão um círculo com uma seta apontando para cima. Na outra, um círculo com moedas. Ao seu lado, em destaque, há um cifrão em um círculo verde.

2022 Google 台灣數位趨勢峰會：從價格到「價值」，善用「S.P.A.D.E.」找到對品牌有高購買力的消費者

An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

推進數位轉型的兩大組織變革

De pé, uma mulher de cabelos longos se apresenta. Sua mão direita aponta para o alto e a esquerda, segura e exibe um gráfico.

領導品牌衝刺銷售的秘訣：以使用者為核心創建影音廣告活動

04. Your media planning strategy from start to end. A woman holding two books while using her mobile phone, figuring out an effective media planning and measurement strategy for the upcoming mega sale season.

2022 購物節致勝指南：規劃面面俱到的媒體策略

A Black woman in a stylish jumpsuit considers her options among many choices along the consumer journey: online shopping, user reviews, video ads, and messages from friends.

ABCD 法則更能鼓勵行動、促使消費者完成轉換

O que os consumidores brasileiros esperam das marcas em relação aos pilares de ESG - Thumbnail

2022 企業領袖高峰會議：「限制」引領「創新」，企業的雙軸轉型和共好商業模式

A woman holding a price tag placed over a web browser with a search bar, paper bag, shopping cart, and cog surrounding it, representing the different ways to reach customers online and online shopping behavior during mega sale seasons.

三品牌經驗談：如何在 2022 大型購物節滿載而歸

2022 智慧消費關鍵報告：共好價值心商務

A Gen Zer wearing glasses is relaxing in a hammock while a YouTube video of turtles swimming in the ocean is playing on a big screen

傳統螢幕如獲新生：連網電視現正崛起

01. Shopper trends to prioritize. A woman holding a credit card while online shopping on her mobile phone, representing consumer buying behavior and retail trends and insights during mega sale days.

2022 購物節致勝指南：不可忽視的竄升消費者趨勢

An upward trending arrow overlaying a woman shopping online on mobile and a man watching video content on a tablet, representing the potential to grow your customer base with consumer behavior insights on video content and online shopping behavior.

2022 GML：拓展客群所需的關鍵數位平台

A visually impaired man holds a cane while a woman points at a download icon on a mobile screen with a search bar across, representing responsible marketing in APAC driven by automation, privacy, and measurement in search marketing.

2022 GML：Google Ads 如何讓亞太地區迎向兼容並蓄的未來

A man surfing the internet on his laptop while surrounded by charts, graphs, and icons representing various post-pandemic growth opportunities in the digital economy for marketers

2021 年東南亞電子經濟報告：咆哮的 20 年代 — 東南亞的黃金數位十年

A woman pointing at a globe, gaming controller, YouTube video, laptop, and monitor, signifying the various marketing strategies and consumer insights in 2021 that can help marketers plan ahead and shape the future of digital marketing

2021 年度選文：十篇最實用的消費者洞察與行銷策略

2022 YouTube 年度廣告大賞：脫穎指南大公開！

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

行銷人為何忽視了消費者喜愛的創意內容？我們該如何扭轉局勢？

Flashback: The top 3 articles of August 2022 - Fow

2022 YouTube 行銷高峰會議：掌握橘世代影音新商機

YTW_最佳品牌創作者獎

「最佳品牌創作者獎」得獎作品解析：逗陣 Hot 台味

De pé, uma mulher de cabelos longos se apresenta. Sua mão direita aponta para o alto e a esquerda, segura e exibe um gráfico.

領導品牌衝刺銷售的秘訣：以使用者為核心創建影音廣告活動

YTW_最佳媒體綜效獎

「最佳媒體綜效獎 / YouTube 年度大賞」得獎作品解析：TOWN ACE 全新上市

影音策略大補帖：年度最佳廣告摘冠倒數！

Um homem está se equilibrando em uma gangorra com uma perna só. Em uma mão um círculo com uma seta apontando para cima. Na outra, um círculo com moedas. Ao seu lado, em destaque, há um cifrão em um círculo verde.

2022 Google 台灣數位趨勢峰會：從價格到「價值」，善用「S.P.A.D.E.」找到對品牌有高購買力的消費者

A woman holding a loudhailer standing beside a mobile phone with a shopping cart, video, and cog, representing how marketing automation can improve omnichannel customer experience and help brands connect with customers and increase revenue.

2022 GML：於適當時機觸及消費者以驅動業績

Think Commerce：ML・整合・快商務——解構智慧行銷、全面驅動最高成效！

A man pointing at a mobile phone screen with a loudhailer, gear, and heart icon, and an upward trendline, representing how brands can maximize profits by acquiring customers with high customer lifetime value using marketing automation.

2022 GML：找出並與最有價值顧客互動以最大化收益

a woman holding a phone with a trolley icon in a bubble next to the phone, which connects to two turning green cogs, encircled by a spinning circle of icons to indicate email, maps, video, search bar, and display ads

數位廣告新世代：看三品牌以自動化技術驅動電商成效

Two people of color sit cross-legged on the floor playing a video game on a big-screen TV.

休閒遊戲熱門、跨裝置玩法崛起：當市場逆風，遊戲產業新油田將座落於哪？

2022 Games Connect 精彩回顧（下）：混合變現的秘辛，將廣告視為「盈利」武器而非「成本」重擔

A woman shifting and arranging mobile apps and app features on a mobile screen, representing the refinement of mobile app marketing strategies based on APAC user insights to improve app discovery, engagement, and retention.

App 行銷策略：亞太地區高人氣 App 都具備哪些特點？

A brown-skinned woman sits at her desk. In front of her is a laptop displaying game icons. A game console controller floats above the screen. To her left is a window. Outside is a crescent moon and star. A cat sits on the floor to her right.

2022 Games Connect 精彩回顧（上）：掌握 IAA 與 H5 遊戲趨勢，團隊開發、維運到跨境變現的關鍵策略

An upward-pointing arrow overlays an e-commerce site with third-party ads, representing how brands can lean into this ad monetization opportunity and turn third-party ads into a revenue stream and a positive customer experience for online shoppers.

電子商務新商機：充分發揮第三方廣告在購物平台的價值

2022 購物節致勝指南：打造流暢消費體驗的品牌心法

04. Your media planning strategy from start to end. A woman holding two books while using her mobile phone, figuring out an effective media planning and measurement strategy for the upcoming mega sale season.

2022 購物節致勝指南：規劃面面俱到的媒體策略

Your 2022 guide to drive retail sales and reach new customers with Google-THM_TW

2022 品牌與零售指南（總導引）：精準觸及新客、成功驅動業績

An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

推進數位轉型的兩大組織變革

O que os consumidores brasileiros esperam das marcas em relação aos pilares de ESG - Thumbnail

2022 企業領袖高峰會議：「限制」引領「創新」，企業的雙軸轉型和共好商業模式

從數位走向零碳，「雙軸轉型」是企業邁向「未來永續商務」的驅動關鍵

消費者洞察

行銷策略與創新靈感

深度精選

9 集錦

13 集錦

9 集錦

7 集錦

14 集錦

12 集錦

17 集錦

專為行銷人打造的工具與出口專區