https://www.thinkwithgoogle.com/intl/zh-tw/Uncover the latest marketing research and digital trends with data reports and articles from Google.zh-hantFri, 16 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/search/google-award-search-transformation-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed台北數位集團與AsiaPac榮獲Google Award「搜尋轉型先鋒獎」，以AI自動化及廣告優化推動搜尋行銷轉型，突破品牌成長瓶頸。Fri, 16 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/search/google-award-search-transformation-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/google-award-ai-lead-generation-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed台北數位廣告與adGeek獲Google Award「名單開發獎」，透過AI行銷及AI拓客提升品牌聲量，實現名單開發，為健身舞蹈品牌帶來成長Fri, 16 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/google-award-ai-lead-generation-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/data-and-measurement/google-award-data-driven-marketing-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedWeblisher與iSPOT Media榮獲Google Award「數據驅動價值獎」，以第一方數據、資料整合及AI工具推動數據驅動行銷。Fri, 16 Jan 2026 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/data-and-measurement/google-award-data-driven-marketing-2025/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/app-and-mobile/gaming-industry-brand-marketing-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedGoogle與您一同探討遊戲產業趨勢，從品牌行銷到長線品牌策略管理，透過整合獲取、留存與品牌建設，實現可持續成長與玩家關係管理。Fri, 05 Dec 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/app-and-mobile/gaming-industry-brand-marketing-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-driven-organizational-change-management/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/AI_lab-2_A_OanNI6s.width-600.png">AI 轉型成功的關鍵不在技術而在人，聚焦 Google Taiwan AI Labs 2025 年會議洞見，企業實現 AI 導入的真正價值。Fri, 28 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-driven-organizational-change-management/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-powered-marketing-engine/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/AI_lab-2_B.width-600.png">Google AI團隊介紹如何透過AI重塑行銷邏輯。從團隊協作、洞察分析到創意廣告內容，掌握 AI 行銷轉型的四大面向與實踐案例。Fri, 28 Nov 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-powered-marketing-engine/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/new-era-streaming-youtube/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_Brandcast_ShangYeShengHui_ChuanLiuShen.width-600.png">YouTube在2025成為「新電視」核心平台，了解串流媒體、串流廣告、AI廣告與YouTube廣告投放策略，助品牌在大串流時代提升ROI。Mon, 27 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/new-era-streaming-youtube/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/asus-ai-laptop-youtube-partnership-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_x_ASUS.width-600.png">ASUS結合YouTube創作者與Partnership Ads，展現AI筆電魅力，打造品牌與生活美學新連結。Fri, 24 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/asus-ai-laptop-youtube-partnership-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-advertisement-creator-partnership/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_Brandcast_ShangYeShengHui_ChuangZuoZhe.width-600.png">掌握 YouTube 廣告策略，結合 Partnership Ads 與創作者合作中心，提升品牌曝光與廣告收益，打造影響力行銷新模式。Fri, 24 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-advertisement-creator-partnership/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/decathlon-brand-marketing-youtube-creators/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_x_DiKaNong.width-600.png">迪卡儂以YouTube創作者真實故事打造品牌行銷新策略，結合Google Ads，提升搜尋量與品牌好感度。Fri, 24 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/decathlon-brand-marketing-youtube-creators/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/pxpay-plus-youtube-ads-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_x_QuanZhiFu.width-600.png">全支付透過YouTube互動廣告與鑽石模型，提升品牌知名度與轉換率，成為台灣最具成長力的電子支付品牌。Fri, 24 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/pxpay-plus-youtube-ads-strategy/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/igs-brand-marketing-youtube-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/YouTube_x_XinXiangDianZi.width-600.png">鈊象電子透過YouTube連網電視實驗，強化品牌行銷與觸及率，廣告效益高3.5倍，打造長期品牌價值。Fri, 24 Oct 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/igs-brand-marketing-youtube-ads/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-omo-bailan/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed解析OMO白蘭X房東阿姨YouTube創意廣告，短影音廣告再行銷精準曝光，提升品牌知名度，榮獲2025 Youtube年度廣告大賞。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-omo-bailan/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-samsung/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedSamsung透過YouTube創意廣告版位與家庭影音場景，品牌廣告策略實現卓越成效，獲2025Youtube年度廣告大賞肯定。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-samsung/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-coca-cola/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed2025 YouTube年度廣告大賞得獎作品解析，可口可樂《綻放心裡話》透過串場廣告與直播互動建立情感連結，實現295萬次觀眾參與媒體綜效。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-coca-cola/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-summary/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/2025_YTNianDuDaShangHuiGuv2.width-600.png">YouTube年度廣告大賞解析品牌數位行銷優勢，從跨裝置整合到創作者合作的YouTube分析。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-summary/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-marcella/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed2025 YouTube年度廣告大賞得獎案例，瑪榭運用需求開發廣告與綜藝風格創意，實現在地品牌YouTube行銷突破，導購成效亮眼。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-marcella/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-uber/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed2025 Youtube年度廣告大賞解析：Uber《忠孝東路攔九遍》YouTube創意廣告，廣告精準投放與成效分析，品牌知名度增58％。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-uber/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-volkswagen/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed福斯商旅《我只剩下勇敢》微電影廣告，透過YouTube串流媒體提升觸及率，社會貢獻與商業成效雙贏，獲2025Youtube年度廣告大賞肯定。Thu, 18 Sep 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/video/youtube-works-award-2025-volkswagen/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-marketing-leads-welend-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/5-3.width-600.png">Google AI助攻WeLend透過 Google ECL 技術提升轉換率達20%，以及AI行銷在金融科技領域的實戰應用與策略。Mon, 11 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-marketing-leads-welend-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/sinopac-securities-ai-marketing-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/5-1.width-600.png">永豐金證券運用Google AI技術，透過分眾、分層與AI收網策略，實現開戶數爆發成長。深入解析AI驅動的整合行銷如何提升廣告投放效益。Mon, 11 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/sinopac-securities-ai-marketing-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/ai-youtube-marketing-wishvision-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/5-2.width-600.png">透過Google AI驅動YouTube 行銷策略，濰視科技從術前評估、客製化服務到品牌互動三步驟，放大名單行銷成效並提升轉換率。Mon, 11 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/ai-youtube-marketing-wishvision-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/haleon-omnichannel-retail-strategy-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/4_6AyMlhk.width-600.png">Haleon攜手Google全通路策略零售整合，探索全通路行銷，掌握消費者接觸點，提升品牌影響力與銷售轉換。Fri, 08 Aug 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/haleon-omnichannel-retail-strategy-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-advertisement-placement-creative-measurement/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/2_cGh1XCL.width-600.png">解析AI行銷時代的投放策略、生成式AI廣告素材，結合Google最新技術，助您提升廣告投放成效與ROI，打造未來成功的行銷公式。Mon, 21 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-advertisement-placement-creative-measurement/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/google-marketing-live-ai-marketing-trend/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/1_ywyQ3tc.width-600.png">2025 Google Marketing Live揭示Google AI如何引領行銷突圍，透過短影音行銷與掌握消費歷程，抓住未來行銷趨勢。Mon, 21 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/consumer-insights/consumer-journey/google-marketing-live-ai-marketing-trend/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/google-ai-marketing-night-market/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/3_NK8v468.width-600.png">Google Marketing Live 體驗區創意整合NotebookLM、生成式AI與行銷工具，結合夜市行銷文化與尖端AI技術。Mon, 21 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/google-ai-marketing-night-market/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-marketing-year-end-sales/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/TwG-APAC-6286---3-ways-retailers-can-up-their-.width-600.png">掌握AI銷售技術提升年終業績！運用AI廣告、YouTube Shopping和數據分析，助您在銷售旺季脫穎而出，提高投資報酬率和利潤。Mon, 07 Jul 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/ai-marketing-year-end-sales/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/pchome-rough99-google-retail-connect/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Google_Retail_Connect_case_study.width-600.jpg">Google如何結合全通路零售與行銷，Rough99與PChome導入Google零售協作廣告，實現蝦皮等多零售平台行銷策略。Mon, 30 Jun 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/marketing-strategies/automation/pchome-rough99-google-retail-connect/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/google-retail-connect-ai-advertising/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Screenshot_2025-06-26_10.22.06.width-600.png">透過Google AI與零售品牌協作廣告行銷，結合數據與站外流量，打造創新新零售策略，優化零售媒體廣告成效，創新零售媒體廣告。Thu, 26 Jun 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/google-retail-connect-ai-advertising/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feedhttps://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/haleon-omnichannel-marketing-strategy-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed<img src="https://storage.googleapis.com/twg-content/images/Screenshot_2025-06-26_10.38.59.width-600.png">解析Haleon運用全通路策略與數據整合，結合Google Retail Connect推動保健品牌成長，精準結合大數據行銷。Wed, 25 Jun 2025 00:00:00 +0000https://www.thinkwithgoogle.com/intl/zh-tw/future-of-marketing/digital-transformation/haleon-omnichannel-marketing-strategy-case-study/?utm_source=twg-rss-reader&utm_medium=rss&utm_campaign=rss-feed