Marketer's Almanac

Throughout the year, there are trends and events that create opportunities to connect with consumers in the moments that matter—from Super Bowl kickoff to holiday gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

Subscribe

Throughout the year, there are trends and events that create opportunities to connect with consumers in the moments that matter—from Super Bowl kickoff to holiday gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

Subscribe

Marketer's Almanac

 
 
 

  Plan for  

Winter

‘Tis the season to shop, make resolutions, gear up for Game Day, and share the love on Valentine’s Day. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

‘Tis the season to shop, make resolutions, gear up for Game Day, and share the love on Valentine’s Day. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

December

1 Article

Holiday

The holidays are more connected than ever. Understand how digital trends will affect shopping this season.

January

1 Article

New Year

The start of a New Year brings celebration and resolutions.

1 Article

CES

New innovations are unveiled at the annual Consumer Electronics Show.

February

1 Article

Super Bowl

Brands and fans are getting into the game earlier than ever before. Are you ready?

1 Article

Valentine's Day

Want to make a love connection with consumers? See how they use the web at every step of a relationship.

1 Article

The Oscars

Search provides the “best picture” of consumers. Use these insights to win on awards night and beyond.

 
 
 

  Plan for  

Spring

College hoops, red carpets, fashion trends, and moms are top of mind this season. (And let’s not forget taxes!) The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

College hoops, red carpets, fashion trends, and moms are top of mind this season. (And let’s not forget taxes!) The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

March

1 Article

March Madness

College basketball makes for one of the year's biggest marketing moments.

1 Article

SXSW

The growing impact of the Austin-based festival has made it a mainstay for brands keen to reach a vast audience.

April

1 Article

Tax Season

Taxes may be one of the only certainties in life, but in our digital world, the way we pay them is changing.

1 Article

Spring Fashion

As consumers shop for new wardrobes, discover what trends are top of mind.

May

1 Article

Mother's Day

Get insights into what moms want on their special day and everyday.

 
 
 

  Plan for  

Summer

School’s out. Gaming, vacations, and home buying are in. Dads have their day, and parents prep for back-to-school (earlier than ever). The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

School’s out. Gaming, vacations, and home buying are in. Dads have their day, and parents prep for back-to-school (earlier than ever). The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

June

1 Article

Father's Day

They aren’t your father’s fathers. Learn more about the new generation of dads.

1 Article

E3

What you need to know about the biggest gaming event of the year.

1 Article

Summer Vacation

The lazy days of summer are coming. See where people are heading on break.

July

1 Article

Summer

Check out what'€™s on the rise for summer (besides the temperature, that is).

1 Article

House Hunting

Summer is a peak time for home buying. Look at Google and YouTube data to unlock some insights.

August

1 Article

Back to School

Study up on the second-largest shopping season of the year.