Join Google at Advertising Week 2018

September 2018 Search, Video

Check out the talks below that Google will host during Advertising Week 2018. Join us in New York Oct. 1–4. Passes to attend Advertising Week can be purchased at the official website.

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Intent Is the New Funnel: Driving Growth at Every Step of the Journey

Featuring JPMorgan Chase

Monday, Oct. 1 — 10:45 a.m., EDT
Location: Target Media Network Stage @ IMAX

In an intent-driven world, the opportunity for marketers to lead growth for business has never been greater. Join us for a discussion on the death of the traditional funnel, the new shapes of today’s dynamic consumer journeys, and the new formula for success. We’ll explore attainable steps for marketers to better assist customers throughout the journey to drive superior business outcomes. Learn more here. 

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Supercharge Your Marketing Data

Featuring 20th Century Fox Film and Hearst Newspapers

Wednesday, Oct. 3 — 9:15 a.m., EDT
Location: IBM Watson Marketing Stage

People have more touchpoints with your business than ever before, which creates a wealth of information for you to act on. In fact, only 13% of organizations feel confident that they’re making the most of their available customer data.* Join us to hear from top brands and agencies who are using Google Cloud and its powerful machine learning to unlock the best insights from their data. Learn more here.

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The Next Chapter for Today’s Storytellers

Featuring 20th Century Fox Film

Thursday, Oct. 4 — 9:30 a.m., EDT
Location: Target Media Network Stage @ IMAX

Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, and Julie Rieger, President, Chief Data Strategist and Head of Media at 20th Century Fox, as they discuss how companies like 20th Century Fox are shaking up their marketing strategies to take advantage of new tools and audience metrics to build even more compelling stories and campaigns that drive growth. Learn more here.

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Opportunity for Everyone

Featuring James Fallows

Thursday, Oct. 4 — 4 p.m., EDT
Location: Univision Stage

Join us for a fireside chat with James Fallows, author of “Our Towns” and national correspondent for The Atlantic, as we discuss the economic reinvention taking place in towns across America. We’ll also explore how Google is partnering with local organizations and using its products and people to help Americans without technical backgrounds or college degrees find jobs and succeed in today’s workplace. Learn more here.

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Interested in hearing more Google perspectives? Check out the full line-up of panels and discussions featuring Google executives.

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