Airbnb's Success with Google Display

September 2011 Travel

Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.

Reach an international audience
Target new customers internationally
Change perception as a budget travel agency
Enlist GDN
Target Google Search Ads
Became an international brand
Listings grew from 1 to 80,000
Zero Moment of Truth (ZMOT)