Airbnb's Success with Google Display

September 2011 / Travel

Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.


Reach an international audience

Target new customers internationally

Change perception as a budget travel agency


Enlist GDN

Target Google Search Ads


Became an international brand

Listings grew from 1 to 80,000

Zero Moment of Truth (ZMOT)