Airbnb's Success with Google Display

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Sep 2011 Travel

Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.

Goals
Reach an international audience
Target new customers internationally
Change perception as a budget travel agency
Approach
Enlist GDN
Target Google Search Ads
Results
Became an international brand
Listings grew from 1 to 80,000
Zero Moment of Truth (ZMOT)