According to Booking.com, 1 in 2 traveler journeys starts on mobile. And, mobile behavior trends show that travelers who book on a mobile device are more likely to book last minute, with three-quarters of same day bookings happen on a mobile device. Chief Marketing Officer Pepijn Rijvers talks about how Booking.com addresses the new consumer behaviors that are driven by mobile.
"Mobile has fundamentally changed how [people] travel. When we started seeing big changes in mobile behavior, and seeing a lot more people using their mobile at the start of the journey, we had to rethink as a business how we wanted to address those customer needs. Our target customer is really anyone with a travel intent."
-Pepijn Rijvers, chief marketing officer for Booking.com