A new currency in video advertising is the viewable impression—something that's top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like player size and position determine viewability.
Also view the full research report that drove the key insights in the infographic. It includes: why we set out to conduct this research, how we approached the methodology, a global perspective on viewability (by country), and more granular details on the findings highlighted in the infographic.