Google Internal Data, U.S., Fixed Operations queries. Jan.–Aug. 2017.

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of auto brand loyalists felt completely decided when beginning their research for a new car.

December 2017 Google/TNS

The No. 1 influence on brand loyalty is the sales experience at the dealership.

December 2017 Google/TNS

Brands have fewer opportunities to influence customers in person.

December 2017 Google/TNS

The No. 2 influence on brand loyalty—after the sales experience—is a customer’s maintenance and service experience.

December 2017 Google/Critical Mix