Is your 2018 marketing strategy leading or lagging?

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Karen Budell, Carrie Crimins / February 2018 / Emerging Technology, Data & Measurement, Experience & Design

For some time now, marketers have been talking about 2020 as the start of the future. With 2018 underway, that “future” is another year closer. For marketers who don’t want to be left behind, it’s time to take stock of what’s possible today so you can be ready for the future of marketing.

Thanks to advancements in technology, there’s so much we can do with data to better understand our customers, make smarter business decisions, and streamline processes—all with the singular goal of driving business forward. Use these questions to help you reflect on past performances and think about your marketing plan to ensure you’re on the path to successful data-driven marketing.

Select a question below:

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Karen Budell

Karen Budell

Contributor, Platforms Marketing at Google
Carrie Bloch

Carrie Crimins

Contributor, Performance Marketing at Google

Sources (5)

  1. Econsultancy/Google, "The Customer Experience is Written in Data", U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  2. Econsultancy/Google, "The Customer Experience is Written in Data", U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  3. Bain Marketing Survey 2016, U.S., n=487, leaders n=114. Leaders are defined as companies that increased their revenue and market share by more than 10%.
  4. Econsultancy/Google, "The Customer Experience is Written in Data", May 2017, U.S. (n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample), May 2017.
  5. Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North America companies with over $250M in revenues; n=133 leading marketers who reported marketing significantly exceeded top business goals in 2016, n=381 mainstream marketers (remainder of the sample), March 2017.
It’s time to act: Adopt new data strategies for better marketing