Esurance Reduces Cost Per Acquisition by 30%


Call extensions do more than put a phone number in the search results. They allow consumers to have a real conversation when it's most important to them. This case study looks at how click-to-call has tripled Esurance's new customer acquisition and increased call volume from mobile by almost 200%.

Reduce cost per acquisition
Drive lead volume
Increase convenience for insurance shoppers
Implemented call extensions
200% increase in mobile traffic
Decreased cost per acquisition by 30%
Acquisition from mobile tripled in a year
The Role of Click to Call in the Path to Purchase