Event marketing considerations for pivoting from live to virtual gatherings

The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set and building in opportunities for engagement.

If you’re looking to pivot a live event to a digital one, check out this primer from Google’s own events and experience marketing team.

Inside Google Marketing: 3 things we’re considering as we rethink live events