Google Multi-Platform Case Study: adidas

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September 2011 Video, Fashion

adidas had two goals when it partnered with Carat for their All-In campaign: become the loudest sports apparel brand in digital and get teens to see adidas as a leader in performance and style. By placing ads across all digital platforms, adidas channel views jumped 26x and doubled its subscribers. Plus, by using mobile, they were able to reach four million additional people.

Goals
Become the loudest sports apparel brand in digital
Place adidas in the minds of American teens as a leader in performance and style
Approach
Carat and adidas worked with Google to extend their video brand messages to digital
Placed adidas video across all digital platforms
Drove awareness with 100% YouTube takeovers across all digital screens
Results
1400%+ lift in brand response conversions
adidas channel views jumped 26x and subscribers doubled
The "All-In" video was viewed more that 2 million times in the U.S.
Understanding consumers' local search behavior