Micro-Moments Learn more about this consumer behavior, how it affects the customer journey, and what it means for brands. The Latest on Micro-Moments Consumers in the Age of Assistance Why people need to "know before they go" Searching for gender equality: Why International Women’s Day is one moment in a growing digital march How mobile became a power tool in idle moments How mobile has rewritten the rules: 4 marketing innovators explain Customer journey mapping: The path to loyalty Consumer Insights See How Brands Are Winning Micro-Moments How one beauty brand is predicting intent to drive growth How digital is helping one retail giant deliver on its brand purpose How ‘Near Me’ helps us find what we need, not just where to go How Panera uses digital to drive demand and remove friction How one car dealer shows what’s best for the customer is best for business How one retailer is shifting to an AI-first mentality Make it personal: Using marketing personas and empathy in your marketing How eharmony created the perfect audience-messaging match It’s all about ‘me’—how people are taking search personally How shoppers find ideas and inspiration Ask a researcher: Why shoppers are turning to search for ideas and inspiration The new consumer behaviors that defined Google’s Year in Search How Nestlé Waters reclaimed the customer relationship Are you worth it? Your customer wants to know Empowered mobile consumers led Adidas to a cultural revolution The future of consumer marketing? The CMO of Unilever says it’s ‘consumer segments of one’ How Hyundai changed course to improve the customer journey Don’t settle for the best customer experience in your industry, deliver the best one—period Micro-Moments Now: New consumer behaviors you need to know Why Domino’s delivers more than 15 ways to order pizza Micro-Moments Now: Why expectations for 'right now' are on the rise Micro-Moments Now: Why 'near me' intent is a 'near you' opportunity Micro-Moments Now: Why you should be the adviser consumers are searching for Micro-Moments Now: 3 new consumer behaviors playing out in Google search data Hilton pioneers friction-free experiences for the handheld age Micro-Moments are multiplying—are you ready for the future of marketing? L'Oréal's digital transformation The key moments to reach home and garden shoppers How home furnishing brands can turn browsers into buyers Winning the consumer electronics shopping moments that matter How to Win Micro-Moments Your Guide to Winning the Shift to Mobile