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Think with Google
Consumer Insights
Marketing Resources
Data & Measurement Experience & Design Omnichannel Programmatic Advertising
Reports Tools
Advertising Channels
Emerging Technology Search Video

Behind the Moment: Micro-Moment Insights From Real People

Turning to our smartphones when we want to know, go, do and buy is the new norm in a mobile-first world. Here we've gathered examples of real people addressing real needs with their smartphones. Explore the insights from these everyday micro-moments and the takeaways they might offer for your brand.

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George's which-car-is-best moments

Article Oct 2016

Stephanie's which-car-is-best moments

Article Oct 2016

Candice's is-it-right-for-me moments

Article Oct 2016

Melinda's is-it-right-for-me moments

Article Oct 2016

Glori's is-it-right-for-me moments

Article Oct 2016

Chris' is-it-right-for-me moments

Article Oct 2016

Daniel's can-I-afford-it moments

Article Oct 2016

Garrett's where-should-I-buy-it moments

Article Oct 2016

Retail

KIM'S I-NEED-SOME-IDEAS MOMENTS

Video May 2016

MATTHEW'S I-NEED-SOME-IDEAS MOMENTS

Video Jul 2016

GAYLE'S I-NEED-SOME-IDEAS MOMENTS

Video Jun 2016

JOHN'S WHICH-ONE'S-BEST MOMENTS

Video May 2016

JOHN'S I-WANT-TO-BUY-IT MOMENTS

Video Jun 2016

Alexandra's I-want-to-buy-it moments

Video Aug 2016

DANA'S I-WANT-TO-BUY-IT MOMENTS

Video May 2016

ERIN'S I-WANT-TO-BUY-IT MOMENTS

Video Jun 2016

Other Verticals

TRAVEL: CARA'S TIME-TO-MAKE-A-PLAN MOMENTS

Video Jul 2016

FINANCIAL SERVICES: MAX'S I-WANT-TO-DO MOMENTS

Video May 2016

CONSUMER GOODS: AMANDA'S I-WANT-TO-GO MOMENTS

Video Jul 2016

CONSUMER GOODS: KEYONNA'S I-WANT-TO-GO MOMENTS

Video May 2016
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