Behind the Moment: Micro-Moment Insights From Real People

Behind the Moment: Micro-Moment Insights From Real People

Turning to our smartphones when we want to know, go, do and buy is the new norm in a mobile-first world. Here we've gathered examples of real people addressing real needs with their smartphones. Explore the insights from these everyday micro-moments and the takeaways they might offer for your brand.

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George's which-car-is-best moments

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Stephanie's which-car-is-best moments

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Candice's is-it-right-for-me moments

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Melinda's is-it-right-for-me moments

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Glori's is-it-right-for-me moments

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Chris' is-it-right-for-me moments

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Daniel's can-I-afford-it moments

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Garrett's where-should-I-buy-it moments

Retail

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KIM'S I-NEED-SOME-IDEAS MOMENTS

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MATTHEW'S I-NEED-SOME-IDEAS MOMENTS

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GAYLE'S I-NEED-SOME-IDEAS MOMENTS

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JOHN'S WHICH-ONE'S-BEST MOMENTS

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JOHN'S I-WANT-TO-BUY-IT MOMENTS

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Alexandra's I-want-to-buy-it moments

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DANA'S I-WANT-TO-BUY-IT MOMENTS

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ERIN'S I-WANT-TO-BUY-IT MOMENTS

Other Verticals

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TRAVEL: CARA'S TIME-TO-MAKE-A-PLAN MOMENTS

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FINANCIAL SERVICES: MAX'S I-WANT-TO-DO MOMENTS

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CONSUMER GOODS: AMANDA'S I-WANT-TO-GO MOMENTS

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CONSUMER GOODS: KEYONNA'S I-WANT-TO-GO MOMENTS