Monetization

Monetization

Building a sustainable revenue stream from your app or website requires a well-planned monetization strategy. Learn how to choose a monetization model that makes sense for you.

Article
Article

Why online retailers should embrace advertising across digital storefronts

Perspective
Perspective

Make online advertising work for everyone by focusing on user trust

Article
Article

3 P’s of video viewability for publishers: premium experiences, placement, and player

Article
Article

How The Globe and Mail more than doubled programmatic revenue in 2018

Article
Article

What publishers need to know now about creating a better ad experience

Article
Article

How to get the most out of programmatic reservations: Prepare in advance

Interview
Interview

How Condé Nast creates premium video content, packed with insights