Online to Store: Online Advertising Drives Offline Sales

April 2011 Omnichannel

In-store sales are often influenced by online research, but measuring just how much can be tricky. So, we called on an independent research company to do an experiment: saturate some markets with ads for a particular product and see if that lifts in-store sales. The results: yes! We saw up to 15 times return on ad spend.

The path to better measurement: Analytics and attribution