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SHERICE TORRES: I love my job because every day,
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I'm proud of what I do.
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My team is working with experts around the world trying
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to save our planet. I'm Sherice Torres.
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I'm a Marketing Director at Google
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working on sustainability and crisis response.
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Google is uniquely positioned to give people information.
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And it's our responsibility to serve the people
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that our products touch.
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As a marketing team, we really work
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hard to empower individuals, small and medium businesses,
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as well as large organizations to operate more sustainably.
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We partnered with the California Academy of Sciences
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because they're the experts in climate science.
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We launched this incredible interactive tool called
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Your Plan, Your Planet to help people
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realize that small changes in their water, energy,
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and food waste can make a tremendous impact
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on the planet, and it gave them actionable tools.
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I think that is one of the things that
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makes a great campaign.
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On crisis response, we focus on being there for our users
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in times of man made and natural disaster.
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If you're in an area directly impacted by a forest fire,
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for example, when you go to the search bar,
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you'll see a red bar that says SOS alert.
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And it will give you specific information
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about shelters that are open, roads that might be closed,
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information on the ground from first responders.
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What we found in our research was
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that there are three phases of crisis, the before, the during,
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But when you're only focused on the during moment,
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you miss the opportunity to have outsized impact in the areas
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of preparedness and recovery.
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So we decided to do a spotlight campaign on Puerto Rico
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almost a year after Hurricane Maria.
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We partnered with Lin-Manuel Miranda, Mercy Corps,
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and the Hispanic Federation to raise over $2 million
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for Hurricane Maria recovery.
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Whenever I face a challenge in a campaign,
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at the end of the day, I really go back to it and say,
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what would best serve our user in this moment?
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And if we craft our solution around best serving the user,
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we can always find our way through to a solution.
