Reports

Google's trend and research reports, compiled from across the digital landscape, offer an in-depth look at how consumer behavior is evolving.

Google Unmasks the Skin Care Trends of 2017

Report Feb 2017

Mobile App Marketing Trends and Mobile Landscape

Report Nov 2016

Fashion Trends 2016: Google Data Shows What Shoppers Want

Report Aug 2016

Latest Mobile Trends Show How People Use Their Devices

Report Oct 2016

2016 Food Trends from Google Search Data: The Rise of Functional Foods

Report Apr 2016

Gen Z: A Look Inside Its Mobile-First Mindset