Your guide to the consumer's shopping journey

Your guide to the consumer's shopping journey

The internet has changed how people shop. People are doing more research before purchasing. And brand loyalty? It’s a thing of the past. We created this guide to help you navigate three critical steps in the new shopping journey: inspiration, research, and purchase. Explore our collection of articles, data, and insights to learn more.

Related Data

Search Video Omnichannel

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

Google/Magid Advisors
Video Consumer Insights

Watch time for shopping-related videos on YouTube grew in U.S. by more than 5X over the past two years.

Google
Video Consumer Insights

of shoppers say they’ve discovered new products and brands on YouTube.

Google/Magid Advisors

Related Data

Search Consumer Insights Travel
48%

of experience bookings are happening once travelers arrive at their destination.

Google/Greenberg
Consumer Insights Experience & Design Omnichannel
61%

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

Google/Ipsos
Consumer Insights Omnichannel
43%

of CPG shoppers said they used search in their most recent shopping journey to become inspired, browse, or research.

Google/Deloitte

Purchase: Mobile shopping is becoming the new normal

Shoppers are leaning into mobile shopping — especially for spontaneous purchases and to inform their in-store trips. Thanks to the breadth and strength of resources available online, people are becoming comfortable with discovering and buying in the moment.

Related Data

Search Consumer Insights Omnichannel
80%

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

Google/Ipsos
Data & Measurement Experience & Design Omnichannel
61%

of people expect brands to tailor experiences based on their preferences.

Google/Greenberg
Consumer Insights Experience & Design Omnichannel

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

Google/Ipsos