Your guide to the consumer's shopping journey

Your guide to the consumer's shopping journey

The internet has changed how people shop. People are doing more research before purchasing. And brand loyalty? It’s a thing of the past. We created this guide to help you navigate three critical steps in the new shopping journey: inspiration, research, and purchase. Explore our collection of articles, data, and insights to learn more.

Related Data

of people search for a product on Google, and then learn more by going to YouTube before they buy it.

August 2018 Google/Magid Advisors

Watch time for shopping-related videos on YouTube grew in U.S. by more than 5X over the past two years.

June 2018 Google

of shoppers say they’ve discovered new products and brands on YouTube.

July 2018 Google/Magid Advisors

Related Data


of experience bookings are happening once travelers arrive at their destination.

December 2018 Google/Greenberg

of shoppers would rather shop with brands that also have a physical location than ones that are online only.

June 2018 Google/Ipsos

of CPG shoppers said they used search in their most recent shopping journey to become inspired, browse, or research.

December 2017 Google/Deloitte

Related Data


of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

January 2018 Google/Ipsos

of people expect brands to tailor experiences based on their preferences.

March 2018 Google/Greenberg

Nearly 80% of shoppers will go to the store to buy when they have an item they need or want immediately.

December 2017 Google/Ipsos