Your holiday guide to the consumer's shopping journey

The internet has changed how people shop. People are doing more research before purchasing. And brand loyalty? It’s a thing of the past. We created this guide to help you navigate three critical steps in the new shopping journey: inspiration, research, and purchase. Explore our collection of articles, data, and insights to learn more.

Related Data

of beauty shoppers said they watched a “how-to” video that used the product on YouTube for inspiration before purchasing a beauty product.

December 2017 Google/Deloitte
60

of users say they discovered a new company or product when conducting a search on their smartphones.

January 2018 Google/Ipsos Connect

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

Related Data

Searches for “shopping near me” have grown over 200% in the past two years.

March 2018 Google Data
80

of shoppers who watched a YouTube video related to a planned purchase watched it at the start of the shopping process.

July 2017 Google/Ipsos

Related Data

of online transactions are now done on mobile.

September 2017 Google Analytics
50

of holiday shoppers' online purchases were made on their smartphones last season. 

November 2017 Google/Ipsos
80

of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions.

January 2018 Google/Ipsos